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Media Planning Team Lead

2 months ago

Chicago Illinois, United States Starcom Full time
Position Overview:

The Media Planning Team Lead will be instrumental in guiding clients through the development, implementation, and oversight of comprehensive media strategies aimed at optimizing investment across diverse platforms to enhance audience engagement.

The ideal candidate will exhibit strong analytical skills and a collaborative spirit, thriving in a data-driven environment while contributing to strategic initiatives such as presentation development, budget management, and audience segmentation.

This dynamic team works closely with a data-centric client to provide insights and support as they navigate the evolution of their brand.


Key Responsibilities:
  • Oversee planning projects and work alongside various departments to execute strategies across multiple channels, including digital, television, audio, social media, programmatic, and more.
  • Formulate audience strategies by leveraging a range of data sources (first-party, second-party, third-party) across all biddable media, while staying attuned to audience trends in the digital realm.
  • Take ownership of tactical plan formulation, recommendation development, and negotiations within respective channels.
  • Build and maintain relationships with key stakeholders, including clients, internal teams, and leadership.

Lead Strategic Initiatives:
  • Develop presentation materials, manage budget allocations, and drive audience development efforts.
  • Analyze data to guide purchasing decisions and channel allocations.
  • Create guidelines and budget frameworks.
  • Supervise daily campaign operations, ensuring alignment with key performance indicators (KPIs).
  • Support the formulation of strategic approaches and experience design by providing channel insights and connecting historical performance with market opportunities.
  • Responsible for mentoring and developing Associates and Senior Associates.