Director of Marketing
2 days ago
Linqia is a pioneer in the influencer marketing industry, partnering with top brands to create impactful campaigns. As a Director of Marketing, you'll lead all aspects of marketing for our rapidly growing start-up, working closely with the executive team to define and execute demand generation, product marketing, communications, and sales enablement strategies.
Key Responsibilities:- Develop and execute comprehensive marketing strategies, including product marketing, sales enablement, demand generation, public relations, content marketing, event marketing, and social media marketing.
- Build and maintain strategic media relations to raise Linqia's profile in key business, marketing, and technology publications.
- Support the sales enablement needs of our national sales team, including proposal generation and collateral development, creating case studies, white papers, product datasheets, and other content that fuels awareness and demand generation.
- Develop key messaging frameworks, research, and content calendars to drive marketing efforts.
- Oversee ongoing competitive intelligence programs, feeding insights and differentiators to sales and product teams to accelerate sales win rates.
- Produce high-quality press releases, thought leadership presentations, research studies, white papers, blog posts, and executive bylines that stand out in a crowded marketplace.
- Manage the execution of all marketing and communications programs to meet specific demand generation goals and KPIs.
- Define and execute an SEO strategy to drive visibility for key search terms.
- Hands-on experience managing marketing programs in a B2B technology start-up environment, marketing or advertising technology preferred.
- Experience managing people in marketing roles.
- Proficiency in utilizing digital tools and platforms for marketing optimization.
- Excellent oral and written communications skills.
- Strong creative mind and ability to think outside the box.
- A proven ability to analyze and interpret data innately.
- 6-8 years of marketing and communications experience.
- 2-3 years of direct management experience.
- Bachelor's degree in Marketing, Business, Journalism, Communications, or other related field.
Linqia is an equal opportunity employer, committed to workforce diversity. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ individuals to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status.
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