Marketing Coordinator
3 weeks ago
About the Role:
The Living Desert is seeking a skilled Marketing Coordinator to support the marketing and communications team. This role offers the opportunity to develop skills in advertising, branding, communications, and public relations while working for a mission-driven organization dedicated to wildlife protection and conservation.
Key Responsibilities:
- Support the marketing managers in the execution of various marketing campaigns, including online, print, direct mail, email marketing, and events.
- Provide administrative support for daily marketing operations.
- Assist in creating marketing materials such as graphics, photography, and copywriting.
- Ensure digital and physical signage is current, accurate, and effective; coordinate updates as needed.
- Design, build, and schedule the distribution of email blasts and newsletters.
- Monitor and update the Zoo's website and app to reflect current and upcoming programs, events, highlight sales opportunities, and increase customer engagement.
- Work closely with local businesses to grow the Zoo's Business Partner Program, identifying collaboration opportunities that enhance Zoo visibility and drive attendance.
- Manage online review platforms and respond appropriately.
- Maintain the inbound correspondence for general Marketing emails.
- Identify and leverage local marketing channels to effectively promote Zoo events and activities.
- Assist with on-site media, film and photo crews, and PR guests.
- Maintain the Zoo's photo database and assist in the creation of media/press kits and media photo libraries.
- Serve as Zoo ambassador for community events, as assigned.
- Adhere to brand standards, ensuring consistency in the Zoo's voice across all marketing materials and platforms.
Requirements:
- Bachelor's degree, preferably in marketing, communications, business administration or a related topic.
- A keen eye for trends, a strong understanding of strategic communications, and a willingness to try and learn new things.
- The willingness to tackle problems with a proactive 'what's next' mindset.
- Ability to work independently and collaboratively within a team.
- Working knowledge of Adobe Suite including Premiere, Photoshop, InDesign, and Lightroom, Meltwater, Sprout Social, and WordPress/Elementor.
Physical Position Description:
Occasional standing, walking, bending, twisting, some lifting up to 50 lbs. Safely operating print and production machinery.
Typical Working Conditions:
Primarily an office environment, occasionally on-grounds.
EVENING WORK:
Occasional Holiday, weekend, and evening work.
TRAVEL:
Occasional travel to vendors and suppliers.
Licenses and/or Certificates:
Must hold valid California Driver License and be insurable on The Living Desert's auto policy.
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