Search Engine Marketing Manager

1 week ago


Framingham, Massachusetts, United States Sincere Corporation Full time
Job Overview

Sincere Corporation is seeking a skilled Paid Search Marketing Manager to spearhead growth through performance-driven marketing initiatives. In this position, you will explore, innovate, and implement strategies across various Paid Search platforms, particularly focusing on Google Ads. Collaborating with both internal teams and external partners, you will leverage cutting-edge strategies and tools to enhance our Paid Search operations. The ideal candidate possesses a strong passion for data analysis, is proactive in advocating for strategic changes, and is motivated to achieve significant results. You will dive deep into data to uncover substantial opportunities and translate those insights into impactful outcomes.

Key Responsibilities:

  • Achieve annual growth in lifetime cash flow through high-performing marketing campaigns.
  • Design, implement, and refine Paid Search campaigns across our diverse brand portfolio.
  • Manage relationships with Google technology partners to drive campaign expansion.
  • Establish and nurture effective partnerships with agencies and consultants.
  • Oversee daily and weekly monitoring and reporting of account performance.
  • Conduct thorough data analysis to pinpoint major opportunities and areas for improvement.
  • Guide critical decisions regarding budget allocation, strategic direction, and overall Paid Search initiatives.

Qualifications:

  • 8-10 years of experience in digital marketing.
  • 3-5 years of experience managing high-volume consumer Paid Search campaigns.
  • Bachelor's degree in Marketing, Business, Mathematics, or a related field.
  • Proficiency in keyword bidding strategies, budget management, and optimization techniques.
  • Strong analytical skills with meticulous attention to detail.
  • Excellent written and verbal communication abilities.
  • Experience in a collaborative, deadline-oriented environment.
  • Exceptional organizational and prioritization skills.
  • Willingness to commute to the office on a flexible basis.

Benefits:

Join a growing organization that prioritizes its team members. Sincere Corporation encompasses a family of brands that values connection and care. Our mission is to develop technology that fosters closeness and helps individuals express their sentiments to those who matter most. Through the Sincere Foundation, we support initiatives that address essential needs and envision a future where everyone can celebrate milestones and cherish memories. We offer a dynamic, casual, and innovative workplace where dedication is acknowledged and rewarded.

What We Provide:

  • Comprehensive Health, Dental & Vision coverage.
  • 401K Plan with Profit Sharing.
  • Potential for annual bonuses.
  • Health & Wellness stipends.
  • Generous paid time off along with 12 paid holidays and Summer Fridays.
  • Paid sick leave.
  • Paid parental leave.
  • Childcare benefits (dependent care FSA).
  • Flexibility to work from locations that enhance productivity.
  • All-expenses-paid Team Summits held twice a year.


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