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Lead Manager, Client Marketing Strategies

2 months ago

Framingham, Massachusetts, United States Staples Full time

Senior Customer Marketing Manager at Staples

Staples is a leading business-to-business organization that prioritizes collaboration and a customer-focused approach.

We are seeking a skilled Senior Customer Marketing Manager to enhance our marketing initiatives. In this pivotal role, you will be tasked with crafting and executing lead generation strategies, shaping sales and marketing plans, and ensuring the effective implementation of these strategies.

Key Responsibilities:

  • Engage with cross-functional teams to identify customer requirements and create tailored solutions.
  • Execute lead generation initiatives aimed at attracting new clientele.
  • Formulate and drive sales and marketing strategies to expand market presence.
  • Evaluate performance metrics and refine strategies to optimize outcomes.
  • Collaborate with sales personnel to synchronize marketing and sales efforts.
  • Oversee the marketing budget and establish measurement frameworks.

Requirements:

  • 8+ years of experience in strategic marketing, sales, and planning.
  • Bachelor's Degree in Marketing or Communications is preferred.
  • Prior experience in B2B marketing and sales is essential.
  • Strong analytical capabilities and problem-solving acumen.
  • Exceptional communication and interpersonal skills.

Benefits:

  • Flexible work environment.
  • Culturally inclusive workplace with various Business Resource Groups.
  • Generous PTO and holiday policies.
  • Employee benefits including discounts, retirement matching, wellness initiatives, and more.