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Digital Marketing Strategist

1 month ago

Hoboken, New Jersey, United States Ana Data Consulting Full time

As a key member of the Ana Data Consulting team, you will play a critical role in resolving marketing data quality issues in our CRM platform. This will involve working closely with cross-functional teams to identify and address data quality problems, ensuring seamless integration with sales operations, customer support, marketing, order management, and business intelligence.

You will be responsible for leveraging social and digital reporting tool stacks to monitor and analyze marketing trends. This will involve overseeing campaign performances, competitive performances, and website performances, as well as conducting attribution analysis and tracking the company's overall digital and social media visibility.

Key responsibilities will include producing and presenting detailed reporting to leadership, highlighting performance, trends, and opportunities that will drive data-driven decision-making across campaigns. You will also collaborate closely with the Software and Digital team and other stakeholders to solve complex business questions.

Additionally, you will assist in managing, creating, and publishing original high-quality content on all social media platforms. This will involve collaborating with team creatives to develop and test new strategies and content opportunities, as well as providing creative content recommendations, including best practices, competitive insights, and social media trends.

Key methodologies to be utilized include SAS, HTML, SEO Optimization, Google Analytics, MySQL, and LinkedIn Analytics.

Requirements:

A Master's degree or foreign academic equivalent in Management, Digital Marketing, or a closely related field, with 6 months of related experience in the job offered or as a Computer/Business Professional.

Any suitable combination of education, training, and experience is acceptable.