Product Marketing Manager

2 weeks ago


Minneapolis, Minnesota, United States Bio-Techne Full time
Product Marketing Manager Job Description

Bio-Techne is seeking a highly skilled Product Marketing Manager to join our team. As a key member of our marketing team, you will be responsible for expanding market penetration of our instrument-focused portfolio and related consumables for our Cellular Analysis and ImmunoAssay portfolios.

Key Responsibilities:
  • Develop and execute high-growth go-to-market campaigns to drive revenue growth for our instrument portfolio in key customer segments.
  • Design and execute marketing programs for licensing and commercial supply of relevant product categories within Protein Sciences Segment.
  • Lead the development and execution of strategic multi-channel integrated marketing plans to acquire and convert new customers and engage, retain, and grow existing customers.
  • Collaborate with cross-functional partners to ensure alignment of marketing plans for new products and on-market product improvements.
  • Develop and promote high-value content, including testimonials, seminars, webinars, posters, and sales tools for new and existing products.
Requirements:
  • Bachelor's degree in Biology, Biochemistry, or related discipline, advanced degree or MBA preferred.
  • 5-10 years of experience in the life sciences industry with at least 3 years in a product marketing function.
  • Excellent communication, presentation, interpersonal, and relationship building skills at all organizational levels.
Why Join Bio-Techne:

We offer a competitive salary, extensive benefits, and opportunities for career growth and development. Our company culture values empowerment, innovation, and diversity, and we are committed to creating a positive and inclusive work environment.



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