Product Marketing Manager

1 month ago


Minneapolis, Minnesota, United States Bio-Techne Full time
Product Marketing Manager

Bio-Techne is seeking a skilled Product Marketing Manager to expand market penetration of key instruments and related consumables for our Cellular Analysis and ImmunoAssay portfolios.

Key Responsibilities:
  • Develop and execute high-growth go-to-market campaigns to drive revenue growth for our instrument portfolio in key customer segments.
  • Design and execute marketing programs for licensing and commercial supply of relevant product categories within Protein Sciences Segment.
  • Lead the development and execution of strategic multi-channel integrated marketing plans to acquire and convert new customers and engage, retain, and grow existing customers.
  • Collaborate with cross-functional partners to ensure alignment of marketing plans for new products and on-market product improvements.
  • Develop and promote high-value content, including testimonials, seminars, webinars, posters, and sales tools for new and existing products.
Requirements:
  • Bachelor's degree in Biology, Biochemistry, or related discipline, advanced degree or MBA preferred.
  • 5-10 years of experience in the life sciences industry with at least 3 years in a product marketing function.
  • Strong understanding of the life science research market and exceptional skills in market development.
  • Excellent communication, presentation, interpersonal, and relationship building skills at all organizational levels.
Why Join Bio-Techne?

We offer competitive wages, extensive benefits, and opportunities for career growth and development. Our international and diverse working environment is enriched by employee resource groups, volunteer and charity events, and employee events that build a culture of caring and belonging.



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