Market Development Manager
4 days ago
Job Summary
We are seeking a highly skilled Market Development Manager to join our team at Liberty Diversified International. As a key member of our organization, you will be responsible for developing and executing marketing and sales strategies in support of the Education market.
Key Responsibilities
- Develop annual go-to-market plans leveraging insights to identify and define specific marketing tactics and commercial actions to achieve annual growth objectives
- Support the development and closure of project opportunities with Sales teams
- Conduct ongoing market research and competitive analyses
- Expand business opportunities with current and new markets
- Serve as a brand steward within the Education market
- Support new product introductions and provide feedback for new product opportunities
- Develop and manage ongoing demand generation activities, including seminars, webinars, tradeshows, on-site customer briefings, email campaigns, integrated online campaigns, and CEUs (Continuing Education Units)
- Develop vertical messaging and content needs
- Develop and manage key industry relationships
- Other duties as assigned
Requirements
- BA in Marketing or general business
- 5+ years of Marketing/Sales experience within the education market
- Proven record of success driving B2B sales and marketing strategies
- History of leveraging data and market insights to inform a strategic vision
- Excellent presentation skills, both verbal and written
- Applied experience in implementing integrated marketing planning and tactics
- Strong communications skills
- Agile thinker that can balance daily tasks and deliverables while advancing strategic initiatives
- Ability to travel up to 40%
About Us
Liberty Diversified International is a privately held company employing over 1,900 individuals across our manufacturing facilities, production facilities, and core business operations in multiple locations. Our values – Caring, Innovation, Trust, and Excellence – have guided our day-to-day activities since 1918. We believe that when our employees are aligned with these values, we create superior solutions and service for our customers.
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