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Senior CRM Manager

1 month ago

Austin, Texas, United States Indeed Flex Full time
Job Summary

We are seeking a highly skilled Senior CRM Manager to join our team at Indeed Flex. As a key member of our organization, you will be responsible for developing and executing our customer relationship management strategy.

This role is crucial for driving customer engagement, retention, and revenue growth by creating data-driven strategies that deliver personalized and effective customer journeys.

The ideal candidate will be analytical, customer-focused, and adept at using CRM tools to optimize communication and business outcomes.

Key Responsibilities
  • Oversee system integrations for data capture and management, including event/attribute mapping and segmentation
  • Manage and optimize our CRM technological stack, prioritizing data integrity and compliance
  • Partner with Product, Technology, and Engineering teams as lead subject matter expert, providing guidance and advice on acquisition funnel and app transactional communications
  • Devise robust CRM strategies leveraging marketing automation to drive shift frequency and longer-term retention
  • Influence business direction, establishing strong working relationships with peers/colleagues and taking a lead role in driving new ideas/initiatives to execution
  • Operate a stakeholder model for BAU demand, spanning campaign design, QA, data segmentation, scheduling, execution, and reporting
  • Cultivate a culture of testing, exploring new approaches/technologies, and driving continuous improvement in efficiency
  • Manage vendor relationships
  • Support the Head of CRM to motivate the CRM team, creating opportunities for the team to grow and flourish
Requirements
  • Exceptional interpersonal skills to collaborate and communicate effectively with relevant internal and external stakeholders at all levels of the organization
  • High-level technical acumen and proficiency to learn and utilize new software and technologies quickly to continuously evolve and improve our tech-driven advantage
  • High-level analytical and critical thinking skills with a strong drive to investigate, analyze, and resolve simple and complex problems
  • Strong organizational and time management skills to manage multiple priorities and meet conflicting deadlines with minimal direct supervision
  • Strong communication skills and the ability to work collaboratively across departments
  • Experience with marketing automation and customer data platforms
  • Highly proficient with Microsoft Office/Google Workspace software suite
  • Highly proficient with utilizing several tools to enable real-time collaboration with a globally distributed workforce, such as Miro, Monday, Salesforce, Google Meet, Zoom, Slack, etc.
  • A commitment to driving the Indeed Flex mission: to help people get jobs, instantly
Preferred Qualifications
  • Bachelor's degree in marketing, business, data science, or a related field
  • 5+ years of experience in CRM management or a similar role
  • Proven track record of successfully managing customer retention and engagement campaigns
  • Experience with marketing automation and customer data platforms