Head of Marketing Technology Platforms, Business Marketing

4 days ago


New York, New York, United States META Full time
Job Summary:

The Business Marketing Group (BMG) team at Meta connects businesses with their customers on various platforms to help them grow through solutions like pages, advertising, messaging, commerce, and more. We succeed when we help our customers grow their business leveraging our solutions.

The Business Marketing Technology team is a vital component of the organization, operating at the intersection of business, technology, and operations. The team aims to support all of Business Marketing with advanced technology, sales/product connectivity, and data-driven solutions.

The Head of Marketing Technology Platforms will help drive the advancement and execution of marketing technology transformation efforts. This leader will help evolve our platform capabilities by building and implementing a strategic product roadmap for our third and first-party tools to ensure we meet our business needs.

The ideal candidate will have experience in marketing and technology and be able to articulate a technology vision in support of business needs. They will have the business savvy to identify and prioritize marketing use cases, privacy experience to ensure solutions are data privacy compliant, and an understanding of B2B marketing strategies and how data can unlock opportunities for performance.

They will be an inclusive team leader energized by helping a high-performing team have impact, develop, and grow.

Key Responsibilities:

Drive platform feature advancement and delivery of capabilities to support business use cases

Manage a team of marketing technology managers working on specific platform components to build a cohesive ecosystem

Ensure technology is implemented and adopted to drive maximum efficiencies and impact

Lead execution of marketing technology projects and integrations end-to-end

Source, prioritize, and execute ideas that advance our marketing products

Drive change management and marketing technology education across the organization

Work in a fast-paced, often ambiguous, and cross-functional environment to do all of the above

Requirements:

10+ years of experience with product management and marketing/advertising technology

7+ years of people leadership experience, including experience managing seasoned individual contributors

Experience working directly with Marketing, Product, Engineering, and Operations teams to provide business cases and requirements and deliver comprehensive business solutions powered by data and technology

Experience launching or driving adoption of products, demonstrating knowledge of customer needs

Experience with operational processes and issue management and resolution

Experience with digital marketing channels (Email, Facebook Ads, Display, Onsite Merchandising, etc.)

Understanding of industry marketing technology tools, data flows, and platform architecture and how marketing technology platforms support and enhance the customer experience

Experience implementing large-scale initiatives

Experience building reference documentation and centralizing processes

Preferred Qualifications:

Experience with business marketing

Experience managing other people managers

Experience working closely with privacy teams

Quantitative analytical experience

Bachelor's Degree or equivalent work experience in digital marketing

Compensation:
$180,000/year to $252,000/year + bonus + equity + benefits

Industry:
Internet

Equal Opportunity:
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at .

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