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Head of Marketing Technology Platforms, Business Marketing
4 weeks ago
The Business Marketing Group (BMG) team at Meta connects businesses with their customers on various platforms to help them grow through solutions like pages, advertising, messaging, commerce, and more. We succeed when we help our customers grow their business leveraging our solutions.
The Business Marketing Technology team is a vital component of the organization, operating at the intersection of business, technology, and operations. The team aims to support all of Business Marketing with advanced technology, sales/product connectivity, and data-driven solutions.
The Head of Marketing Technology Platforms will help drive the advancement and execution of marketing technology transformation efforts. This leader will help evolve our platform capabilities by building and implementing a strategic product roadmap for our third and first-party tools to ensure we meet our business needs.
The ideal candidate will have experience in marketing and technology and be able to articulate a technology vision in support of business needs. They will have the business savvy to identify and prioritize marketing use cases, privacy experience to ensure solutions are data privacy compliant, and an understanding of B2B marketing strategies and how data can unlock opportunities for performance.
They will be an inclusive team leader energized by helping a high-performing team have impact, develop, and grow.
Key Responsibilities:
Drive platform feature advancement and delivery of capabilities to support business use cases
Manage a team of marketing technology managers working on specific platform components to build a cohesive ecosystem
Ensure technology is implemented and adopted to drive maximum efficiencies and impact
Lead execution of marketing technology projects and integrations end-to-end
Source, prioritize, and execute ideas that advance our marketing products
Drive change management and marketing technology education across the organization
Work in a fast-paced, often ambiguous, and cross-functional environment to do all of the above
Requirements:
10+ years of experience with product management and marketing/advertising technology
7+ years of people leadership experience, including experience managing seasoned individual contributors
Experience working directly with Marketing, Product, Engineering, and Operations teams to provide business cases and requirements and deliver comprehensive business solutions powered by data and technology
Experience launching or driving adoption of products, demonstrating knowledge of customer needs
Experience with operational processes and issue management and resolution
Experience with digital marketing channels (Email, Facebook Ads, Display, Onsite Merchandising, etc.)
Understanding of industry marketing technology tools, data flows, and platform architecture and how marketing technology platforms support and enhance the customer experience
Experience implementing large-scale initiatives
Experience building reference documentation and centralizing processes
Preferred Qualifications:
Experience with business marketing
Experience managing other people managers
Experience working closely with privacy teams
Quantitative analytical experience
Bachelor's Degree or equivalent work experience in digital marketing
Compensation:
$180,000/year to $252,000/year + bonus + equity + benefits
Industry:
Internet
Equal Opportunity:
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at .
