Head of Marketing Strategist

2 days ago

New York, New York, United States FalconX Full time
About FalconX

FalconX is a leading digital asset platform for institutions, providing trade execution, credit & treasury management, prime offering, and market making services. With global operations and industry-leading technology, we have facilitated client transactions of $1 trillion in volume. Our products and services are regulated, compliant, and trusted.

Our Team

We are a team of engineers, product builders, institutional sales and trading leaders, operations experts, and business strategists. Our teammates have entrepreneurial experience and come from companies such as Google, Apple, PayPal, Citadel, Bridgewater, and Goldman Sachs. We embody our values: Think big; Drive bold outcomes; Be one team; Iterate with speed; and be an entrepreneur.

Job Description

We are seeking a driven and experienced Head of Marketing to join our growing team. In this role, you will be responsible for leading our marketing team and developing/executing comprehensive marketing strategies that increase our market share, enhance our brand position, and drive customer acquisition across both traditional finance and crypto markets.

Responsibilities
  • Develop and execute a comprehensive marketing strategy aligned with company goals and industry trends.
  • Lead and mentor a high-performing marketing team, fostering a culture of innovation and collaboration.
  • Create compelling narratives that effectively communicate our value proposition to a diverse institutional investor base.
  • Oversee the development of multi-channel marketing campaigns, including digital, content, event, and PR initiatives, and align efforts with performance marketing plans.
  • Collaborate closely with product, sales, and business development teams to ensure marketing efforts support overall business objectives.
  • Manage relationships with external agencies and partners to maximize marketing impact and efficiency.
  • Analyze market trends, competitor activities, and campaign performance to continuously refine marketing strategies.
  • Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing initiatives.
  • Manage the marketing budget, ensuring optimal allocation of resources.
  • Act as a thought leader and brand ambassador, representing the company at industry events and in media engagements.
Qualifications
  • Bachelor's degree in Marketing, Business, or related field; MBA preferred.
  • 10+ years of progressive marketing experience, with at least 5 years in a senior leadership role.
  • Proven track record in developing and executing successful marketing strategies in both traditional finance and digital asset sectors.
  • Excellent written and verbal communication skills, with the ability to distill complex concepts into clear and compelling narratives.
  • Deep understanding of cryptocurrency, blockchain technology, and the broader fintech landscape.
  • Strong knowledge of institutional finance, including experience marketing to hedge funds, asset managers, and other financial institutions.
  • Excellent leadership skills with the ability to inspire and manage high-performing teams.
  • Data-driven mindset with experience in marketing analytics and performance measurement.
  • Adaptability and agility to thrive in a fast-paced, rapidly evolving industry.
  • Strong network within the finance and crypto communities.

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