Product Marketing Manager

4 days ago

Atlanta, Georgia, United States Ditto Job Board Full time
About Ditto

Ditto is a globally remote team on a mission to unleash the full power of edge devices by removing all the plumbing required to build amazing applications. Our core values are trust, communication, and continuous improvement. We celebrate diversity and strive to create a team that encompasses a wide range of backgrounds, skill sets, and perspectives.

Job Description

We are seeking a highly skilled Product Marketing Manager to own the positioning, messaging, and go-to-market strategy for Ditto's products. As a key member of our cross-functional team, you will work closely with product management, sales, and customer success to ensure a cohesive strategy that drives customer adoption, supports sales enablement, and enhances our competitive differentiation.

Key Responsibilities
  • Develop and execute comprehensive go-to-market strategies for technical product launches, ensuring alignment across all teams and channels.
  • Craft compelling and differentiated product messaging that clearly communicates value propositions to target audiences, including technical and business users.
  • Equip the sales team with the tools, content, and training needed to effectively sell the product, including sales decks, battle cards, and competitive analysis.
  • Conduct market research to understand customer needs, industry trends, and the competitive landscape. Use this knowledge to shape product positioning and marketing strategies.
  • Gather feedback from customers, sales teams, and market research to provide insights to product development, ensuring that the product roadmap aligns with customer needs.
  • Collaborate with the content team to develop high-impact marketing collateral, such as case studies, white papers, product videos, and webinars.
  • Work with the demand generation team to plan and execute targeted campaigns that drive awareness, generate leads, and boost product adoption.
  • Track and report on key performance indicators (KPIs) for product marketing activities, ensuring that goals are met and strategies are optimized for success.
Requirements
  • 5+ years of experience in technical product marketing, with a focus on B2B software or enterprise solutions.
  • Strong understanding of enterprise software markets, with knowledge of cloud, SaaS, and data infrastructure technologies (experience with platforms like Snowflake, MongoDB, or Databricks is a plus).
  • Demonstrated success in launching and growing products in competitive markets, with proven experience driving go-to-market strategies from concept to execution.
  • Excellent communication skills, both written and verbal, with the ability to articulate complex technical concepts in a clear and concise manner for diverse audiences.
  • Collaborative mindset with the ability to work cross-functionally across product, marketing, and sales teams.
  • Strong analytical skills and a data-driven approach to decision-making and measuring marketing success.
Nice to Haves
  • Experience working with enterprise-level customers and understanding their unique buying processes.
  • Familiarity with marketing automation tools, CRM systems (e.g., Salesforce, HubSpot), and product analytics platforms.
  • A technical background or hands-on experience with cloud platforms, data management, or infrastructure technologies.
What We Offer
  • Competitive salaries
  • Stock options
  • Medical, dental, vision, life, and disability coverage
  • Flexible spending account (FSA)
  • Flexible vacation policy
  • 401(k) plan

We are an equal-opportunity employer and celebrate diversity and inclusion. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristics. We are committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please let us know.

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