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Product Marketing Specialist

4 weeks ago

Atlanta, Georgia, United States Malibu Events Promotions Full time
Product Marketing Coordinator

We are seeking a detail-oriented and creative marketing professional to join our dynamic team as a Product Marketing Coordinator. As a key member of our marketing team, you will play a crucial role in developing and executing comprehensive product marketing strategies that drive awareness and sales.

Responsibilities:
  • Assist in the creation and execution of product marketing plans that align with our business objectives.
  • Collaborate with product managers and sales teams to ensure product positioning and messaging are aligned.
  • Conduct market research to identify customer needs, market trends, and competitive insights.
  • Support the development of product launch plans, including promotional activities and sales collateral.
  • Help track and analyze product performance metrics, providing recommendations for optimization.
  • Coordinate product marketing activities and maintain project timelines to ensure deadlines are met.
  • Assist in managing digital marketing initiatives to enhance product reach and engagement.
  • Maintain up-to-date product information across all marketing channels.
Qualifications:
  • Strong understanding of marketing principles and product marketing strategies.
  • Excellent organizational and project management skills.
  • Strong analytical skills with the ability to interpret data and market insights.
  • Effective communication skills, both written and verbal.
  • Proficiency in marketing tools and software (e.g., Google Analytics, CRM systems) is a plus.
  • A proactive approach to problem-solving and a passion for continuous learning.