Product Marketing Strategist
4 weeks ago
Optimize Partners is seeking a skilled Product Marketing Manager to drive growth and user adoption through creative storytelling and strategic marketing campaigns.
Key Responsibilities:
- Develop and execute multi-channel marketing campaigns to drive brand awareness and user adoption.
- Define and create messaging and positioning for key customer segments, and build out compelling content.
- Enable sales lead generation with creative messaging and materials.
- Analyze marketing metrics to identify usage and optimize business outcomes.
- Partner with stakeholders to define product communications and standardize the product messaging process.
Requirements:
- 4+ years of experience in marketing, product, or customer success, with 2+ years of experience as a product marketing manager for a software technology company.
- Strong understanding of product marketing and its best practices.
- Exceptional writing and storytelling skills, with the ability to communicate effectively to B2C and B2B users.
- Familiarity with A/B testing and analyzing marketing and sales metrics.
- People management experience is a plus.
What We Offer:
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- A dynamic and supportive work environment.
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