Product Marketing Strategist

4 weeks ago


Atlanta, Georgia, United States Optimize Partners Full time
Product Marketing Manager

Optimize Partners is seeking a skilled Product Marketing Manager to drive growth and user adoption through creative storytelling and strategic marketing campaigns.

Key Responsibilities:

  • Develop and execute multi-channel marketing campaigns to drive brand awareness and user adoption.
  • Define and create messaging and positioning for key customer segments, and build out compelling content.
  • Enable sales lead generation with creative messaging and materials.
  • Analyze marketing metrics to identify usage and optimize business outcomes.
  • Partner with stakeholders to define product communications and standardize the product messaging process.

Requirements:

  • 4+ years of experience in marketing, product, or customer success, with 2+ years of experience as a product marketing manager for a software technology company.
  • Strong understanding of product marketing and its best practices.
  • Exceptional writing and storytelling skills, with the ability to communicate effectively to B2C and B2B users.
  • Familiarity with A/B testing and analyzing marketing and sales metrics.
  • People management experience is a plus.

What We Offer:

  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • A dynamic and supportive work environment.

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