Product Marketing Manager

5 days ago

Atlanta, Georgia, United States Altium Packaging Full time
Job Title: Product Marketing Manager

Altium Packaging is seeking a Product Marketing Manager to drive the development, launch, and support of our innovative packaging solutions. As a key member of our team, you will be responsible for understanding customer needs, market trends, and competitive offerings to develop and execute packaging solution strategies that drive sustained growth and help our customers achieve their packaging and sustainability goals.

Key Responsibilities:
  • Develop and execute packaging solution strategies to drive sustained growth and help our customers achieve their packaging and sustainability goals.
  • Understand the packaging market and customer point-of-view by assessing customer needs, market trends, competitive offerings, and growth opportunities.
  • Develop product and market insights using market research methodologies like focus groups, quantitative and qualitative research, industry white papers, and point-of-sale purchase data.
  • Assess and prioritize opportunities to define product strategies and roadmaps.
  • Develop business plans and executive presentations linking product, commercial, and operations strategies.
  • Own features/solution decisions and lead agile feedback, prototyping, and experiments to test hypotheses.
  • Champion leading product development methodologies (e.g., lean, agile, design thinking, etc.) and partner with project managers to create strong bias for action to ensure speed and efficiency with the innovation process.
  • Partner with sales and marketing to develop category and product positioning, product sheets, sales and marketing collateral and training materials, and strategies to drive customer adoption (e.g., lead generation).
  • Manage the complete product lifecycle from concept to commercialization and end of life.
  • Track product and category performance measures like product revenue, quality, market share, and growth.
Qualifications:
  • Minimum of 5 years' experience in Product Management.
  • Bachelor's degree in business administration or related field.
  • Demonstrated success in defining and launching products that meet and exceed business objectives.
  • Proven ability to effectively manage multiple projects with diverse, cross-functional teams.
  • Excellent written and verbal communication skills; including strong experience with presentation creation (e.g., PowerPoint) and delivery to an executive level audience.
  • Excellent interpersonal skills and proven ability to influence cross-functional teams without formal authority.
  • Strong problem-solving, creative, and analytical skills with the ability to analyze business conditions and create actionable recommendations.
  • Self-starter with an entrepreneurial mindset and ability to prioritize with autonomy.
  • Able to travel approximately 15% of the time.
Preferred Qualifications:
  • Experience within B2B, industrials, manufacturing, engineering, or other technical skills.
  • Training or certifications in leading product development methodologies (e.g., lean, agile, project management, design thinking, etc.).
  • Experience writing business plans and providing executive presentations.

Altium Packaging is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

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