Senior Vice President of Growth

2 weeks ago

Aventura, Florida, United States 10X Health System Full time
Job Title: Senior Vice President of Growth

As a key member of the 10X Health System leadership team, the Senior Vice President of Growth will be responsible for driving innovation, organization, and performance of all marketing campaigns, sales initiatives, social strategy, and patient journey. This role involves optimizing existing strategies while creating new innovative marketing strategies across various channels to build brand awareness, drive market share, increase sales, and enhance the overall brand mission.

About 10X Health System

10X Health System is on a mission to enhance human performance and make a lasting impact on customers' lives. We're committed to understanding our customers' needs and providing them with the resources they need to achieve their goals. Our team is passionate about creating a patient-centric practice that prioritizes wellness and optimal performance.

Key Responsibilities
  • Develop and execute robust lead generation programs, including nurturing, digital marketing, agency partners, affiliates, and traditional media to meet annual revenue and profitability targets.
  • Identify new channels and media to promote 10X Health System's products and services.
  • Define metrics, analyze campaign success, and track and forecast utilization growth and engagement. Identify key levers and opportunities for improvement.
  • Enhance the market prominence of the 10X Health brand by strategically cultivating a strong and compelling presence across various channels.
  • Build a scalable, high-performance B2B sales team and infrastructure to support the launch of new B2B and B2B2C products and services.
  • Develop strategies and training for our client-facing teams to ensure marketing and sales results driven by our core customer base.
  • Develop new product and service strategies to enhance 10X Health's value proposition.
  • Make recommendations on key investments and innovations within marketing services to maintain a competitive advantage.
  • Develop subject matter expertise on industry-specific competitive landscapes, value propositioning, and trends for the broader organization.
  • Oversee the creation of collateral with a compelling and consistent market voice, including white papers, presentations, and promotional materials.
  • Formulate and adhere to intricate marketing budgets, ensuring strategic resource allocation and financial optimization.
  • Partner closely with our Operations team to develop and contribute to upsell and customer renewal strategies.
  • Foster intentional engagement with customers through smaller events, tailored communications, inspired advocacy, and top-of-mind branding to enhance the patient journey.
  • Represent 10X Health System in the media and engage with various community groups to increase brand awareness and showcase the organization's impact.
  • Serve as a Subject Matter Expert (SME) on various projects for specific products, processes, or applications.
Requirements
  • Expertise in creating and optimizing lead generation programs, including nurturing, digital marketing, and traditional media.
  • Strong analytical skills to define metrics, analyze campaign success, track, and forecast utilization growth and engagement, and identify opportunities for improvement.
  • Strategic thinking to enhance brand presence and market prominence across various channels, with a focus on social and digital strategies to drive increased inbound leads and complement traditional outbound efforts.
  • Leadership skills to build and manage a high-performance B2B sales team.
  • Ability to develop and execute effective training strategies for client-facing teams.
  • In-depth knowledge of industry-specific competitive landscapes, value propositioning, and trends.
  • Proficiency in utilizing CRM platforms like Salesforce for effective customer service and retention strategies.
  • Strong communication skills to represent 10X Health System in the media and engage with community groups.
  • Financial acumen to manage marketing budgets and ensure strategic resource allocation.
Education and Experience
  • Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
  • Extensive experience in marketing and sales, with a proven track record of driving growth and innovation.
  • Demonstrated success in developing and implementing marketing strategies across digital and traditional channels.
  • Experience in building and managing high-performance sales teams.
  • Strong background in CRM platforms, particularly Salesforce.
Commitment to Diversity

10X Health System is an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce. We recognize that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners.

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