Marketing Director

2 weeks ago

Fort Lauderdale, Florida, United States OneWater Inc Full time

About the Role:

We are seeking a highly skilled Marketing Manager to lead our integrated marketing and digital team. As a key member of our team, you will be responsible for developing and executing marketing strategies that drive business growth and results.

Key Responsibilities:

  • Develop and build strong relationships between dealership GMs, internal team, and partners.
  • Act as a liaison to communicate dealership needs effectively, project status, rationale, KPIs, and new business opportunities.
  • Manage digital, print, social, mobile, broadcast, and promotional campaigns.
  • Prepare budget tracking and reporting.
  • Create marketing plans and project calendars to support client initiatives.
  • Write effective proposals and RFPs, develop presentations, and present ideas in a compelling manner.
  • Research and benchmark competitors to help determine dealership needs, strategies, and tactics.
  • Facilitate and interpret marketing research such as focus groups, surveys, and secondary research reports.
  • Provide campaign reports (from multiple sources) and draw insights and conclusions for dealers.
  • Manage email and direct mail campaigns (acquisition, engagement, or retention); list acquisition/management, nurture campaigns, content calendars.
  • Manage and report on all manufacturer co-op.

Requirements:

  • Bachelor's degree in business or communications/advertising preferred.
  • 5-7 years' experience, preferred.
  • Background in advertising and media.
  • Marine experience is preferred.
  • Strong background in traditional, broadcast, and print media, with a comprehensive understanding of the digital landscape.

Skills & Experience:

  • Highly proficient in Microsoft Office Suite-Excel, Word, and PPT.
  • Experience speaking to and presenting to dealer principals and general managers decision-makers.
  • WordPress, CMS, Google Analytics, and web development process.
  • Ability to articulate and deliver rationale for media recommendations to clients; work closely with the media department and social media team.
  • Experience with social media marketing (Facebook, Twitter, Instagram, etc.).

Equal Employment Opportunity:

One Water Marine provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

In addition to federal law requirements, One Water Marine complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities and applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Drug Screening and background check are required.

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