Digital Media Campaign Strategist
4 weeks ago
Job Summary
We are seeking a highly skilled Digital Media Campaign Strategist to join our team at Zimmerman Advertising. As a key member of our media planning and buying team, you will be responsible for planning, negotiating, and executing digital media campaigns for assigned client accounts.
Key Responsibilities
- Work closely with our integrated media planning and buying teams to provide digital insights for client objectives and strategies.
- Research, plan, and execute performance reporting and analysis/optimization efforts for digital media campaigns.
- Collaborate with our paid search and SEO teams to manage internal communications, performance reporting, and budget allocation for assigned accounts.
- Present recommendations, POVs, and select analyses to clients and Account Service personnel.
- Manage client media billing approval and invoice reconciliations.
Requirements
- Bachelor's degree in business, marketing, advertising, or related field.
- 2+ years of media planning experience, preferably in the media and/or agency industry.
- Demonstrated presentation and writing skills.
- Experience negotiating with and managing digital vendors.
- Proficiency with MS Office: Outlook, Excel, Word, and PowerPoint.
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