Senior Media Planner

4 weeks ago


Fort Lauderdale, Florida, United States Valuetainment Full time

As a key member of the Valuetainment team, you will play a pivotal role in developing and executing comprehensive media plans to maximize the impact of sponsorships and advertising campaigns for our podcasts.

Working closely with the Head of Studio Operations and the Vice President of Revenue, you will ensure seamless integration of brand messaging and optimal audience engagement.

Key Responsibilities:

  • Develop strategic media plans that align with client objectives and target audience demographics.
  • Implement media plans across various channels, including audio, digital, and social media platforms.
  • Analyze audience insights and analytics to identify trends and optimize targeting strategies.
  • Monitor campaign budgets and performance metrics to optimize ROI and ensure adherence to financial targets.
  • Communicate with clients regarding media planning and campaign execution, providing regular updates and insights.
  • Collaborate with internal teams to ensure alignment and integration of media plans with overall business objectives.

Requirements:

  • Bachelor's degree in Marketing, Advertising, Communications, or related field.
  • 3+ years of experience in media planning, preferably within the advertising or media industry.
  • Proven track record of developing and executing successful media plans across multiple channels.
  • Strong analytical skills with the ability to interpret data and translate insights into actionable recommendations.
  • Excellent communication and presentation skills.
  • Detail-oriented with strong organizational and project management abilities.
  • Proficiency in media planning tools and software.

Compensation:

Salary + Commission, Performance-Based Bonus, Comprehensive Benefits Package.

Valuetainment is an Equal Opportunity Employer, committed to providing equal employment opportunities to all qualified individuals without regard to race, religion, color, sex, gender, national origin, age, military veteran's status, ancestry, sexual orientation, marital status, family structure, medical condition, or any other protected category under federal, state, or local law.


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