Digital Marketing Specialist

4 weeks ago

Fort Lauderdale, Florida, United States Sound Income Group Full time

Job Summary

The Digital Ads/Webinar Specialist is a key role within Sound Income Group, responsible for developing and executing digital advertising campaigns and webinar programs to drive lead generation and brand awareness for the company's financial products and services.

This is an onsite position in Fort Lauderdale, with no hybrid or remote scheduling.

Sound Income Group believes there is a fundamental need for independent financial advice across America and investors achieve better outcomes when working with a financial advisor. We provide resources, coaches, technology, access to subject matter experts and solutions to financial advisors nationwide.

What We Offer

  • A collaborative company culture with a focus on teamwork
  • A competitive compensation package with excellent benefits, including 100% paid health, dental, and vision premiums, short and long-term disability, life insurance, paid time off, holidays, and a 401k with employer match
  • A modern office suite in a convenient location in Fort Lauderdale, with easy access to public transportation and major highways

Key Responsibilities

Digital Advertising
- Develop and implement digital advertising strategies across platforms like Google Ads, social media, programmatic display, and others
- Create compelling ad copy, designs, and landing pages to drive click-throughs and conversions
- Continuously optimize ad campaigns based on performance data to maximize ROI
- Conduct keyword research, A/B testing, audience targeting, and bid management
- Track and report on digital ad metrics like impressions, clicks, costs, conversions, and return on ad spend

Webinars
- Plan and execute a strategic webinar program to educate prospects and generate qualified leads
- Identify relevant topics, source internal and external speakers, and develop webinar content
- Oversee webinar promotion through email, ads, social media, and other channels
- Manage webinar hosting platform, registration process, live delivery, and post-event follow up
- Analyze webinar metrics like registrations, attendance, engagement, lead capture, and sales pipeline impact

General
- Collaborate with marketing, sales, and product teams on campaign planning and lead management
- Stay up-to-date on digital marketing trends, tools, and best practices
- Manage digital advertising and webinar budgets efficiently
- Provide regular reporting and insights to demonstrate marketing ROI

Requirements
- Must be able to work for any US employer without sponsorship
- 3-5 years of experience in digital marketing, paid media, webinar/event marketing
- Strong analytical skills and data-driven mindset
- Excellent project management and multitasking abilities
- Creativity for developing engaging ad copy and content
- Proficiency with tools like Google Ads, social media ads, marketing automation, webinar platforms
- Basic knowledge of financial products/services is a plus

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