Digital Marketing Strategist

2 weeks ago


Fort Lauderdale, Florida, United States TalentPlug LLC Full time

Job Title: Digital Marketing Strategist

Job Summary:

  • We are seeking a Digital Marketing Strategist to plan, execute, and analyze digital advertising campaigns and webinar programs to drive lead generation and brand awareness for our financial products and services.

Responsibilities:

Digital Advertising

  • Develop and implement digital advertising strategies across platforms like Google Ads, social media, programmatic display, and others.
  • Create compelling ad copy, designs, and landing pages to drive click-throughs and conversions.
  • Continuously optimize ad campaigns based on performance data to maximize ROI.
  • Conduct keyword research, A/B testing, audience targeting, and bid management.
  • Track and report on digital ad metrics like impressions, clicks, costs, conversions, and return on ad spend.

Webinars:

  • Plan and execute a strategic webinar program to educate prospects and generate qualified leads.
  • Identify relevant topics, source internal and external speakers, and develop webinar content.
  • Oversee webinar promotion through email, ads, social media, and other channels.
  • Manage webinar hosting platform, registration process, live delivery, and post-event follow-up.
  • Analyze webinar metrics like registrations, attendance, engagement, lead capture, and sales pipeline impact.

General:

  • Collaborate with marketing, sales, and product teams on campaign planning and lead management.
  • Stay up-to-date on digital marketing trends, tools, and best practices.
  • Manage digital advertising and webinar budgets efficiently.
  • Provide regular reporting and insights to demonstrate marketing ROI.

Requirements:

  • 3-5 years of experience in digital marketing, paid media, webinar/event marketing.
  • Strong analytical skills and data-driven mindset.
  • Excellent project management and multitasking abilities.
  • Creativity for developing engaging ad copy and content.
  • Proficiency with tools like Google Ads, social media ads, marketing automation, webinar platforms.
  • Basic knowledge of financial products/services is a plus.

Why Work with Us:

TalentPlug LLC is a company that values creativity, innovation, and collaboration.



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