Digital Marketing Strategist
2 weeks ago
Job Title: Digital Marketing Strategist
Job Summary:
- We are seeking a Digital Marketing Strategist to plan, execute, and analyze digital advertising campaigns and webinar programs to drive lead generation and brand awareness for our financial products and services.
Responsibilities:
Digital Advertising
- Develop and implement digital advertising strategies across platforms like Google Ads, social media, programmatic display, and others.
- Create compelling ad copy, designs, and landing pages to drive click-throughs and conversions.
- Continuously optimize ad campaigns based on performance data to maximize ROI.
- Conduct keyword research, A/B testing, audience targeting, and bid management.
- Track and report on digital ad metrics like impressions, clicks, costs, conversions, and return on ad spend.
Webinars:
- Plan and execute a strategic webinar program to educate prospects and generate qualified leads.
- Identify relevant topics, source internal and external speakers, and develop webinar content.
- Oversee webinar promotion through email, ads, social media, and other channels.
- Manage webinar hosting platform, registration process, live delivery, and post-event follow-up.
- Analyze webinar metrics like registrations, attendance, engagement, lead capture, and sales pipeline impact.
General:
- Collaborate with marketing, sales, and product teams on campaign planning and lead management.
- Stay up-to-date on digital marketing trends, tools, and best practices.
- Manage digital advertising and webinar budgets efficiently.
- Provide regular reporting and insights to demonstrate marketing ROI.
Requirements:
- 3-5 years of experience in digital marketing, paid media, webinar/event marketing.
- Strong analytical skills and data-driven mindset.
- Excellent project management and multitasking abilities.
- Creativity for developing engaging ad copy and content.
- Proficiency with tools like Google Ads, social media ads, marketing automation, webinar platforms.
- Basic knowledge of financial products/services is a plus.
Why Work with Us:
TalentPlug LLC is a company that values creativity, innovation, and collaboration.
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