Email Marketing Automation Expert

1 week ago


Ohio City, Ohio, United States AnewHealth Full time
Company Overview

AnewHealth stands as a premier pharmacy care management organization dedicated to serving individuals with intricate, chronic health conditions, regardless of their location. Our mission is to enhance patient outcomes and support healthcare entities. Formed in 2023 through the merger of ExactCare and Tabula Rasa HealthCare, we offer a comprehensive array of services, including extensive pharmacy solutions, complete pharmacy benefit management, and specialized assistance for Programs of All-Inclusive Care for the Elderly. With a workforce exceeding 1,400, we proudly serve over 100,000 individuals nationwide.

Position Summary

AnewHealth is seeking a Marketing Automation Specialist, specifically focused on email marketing, to oversee the execution of email campaigns and automation strategies aimed at fostering and enhancing relationships with healthcare professionals. This role will work closely with the Marketing team and collaborate across departments to assist Sales and Account Management throughout the business development and relationship management processes.

Key Responsibilities:
  • Develop, implement, and optimize email marketing automation campaigns utilizing Salesforce Marketing Cloud (Pardot).
  • Analyze and present campaign performance metrics to relevant stakeholders.
  • Engage with stakeholders to design customer journeys using Salesforce Marketing Cloud Account Engagement Studio.
  • Identify and interpret trends and insights, proactively recommending strategies to boost engagement and overall campaign success.
  • Create tailored landing pages, forms, and surveys for diverse target audiences.
  • Oversee the creation, tracking, and management of UTM links.
  • Assess the current functionalities of Salesforce Marketing Cloud (Pardot) and suggest enhancements for email marketing strategies and system organization.
  • Maintain a structured information architecture across various projects and campaigns.
  • Act as a content editor for WordPress sites.
  • Identify opportunities for continuous improvement in digital marketing strategies.
Required Skills:
  • Proven experience with digital marketing tools, particularly marketing automation platforms.
  • Pardot certification is highly desirable.
  • Experience in analyzing campaign performance metrics.
  • Proficiency in Google Analytics.
  • Basic knowledge of HTML is preferred.
  • Strong analytical and problem-solving abilities.
  • Exceptional written and verbal communication skills.
  • Creative mindset coupled with effective project management capabilities.
  • Highly organized with attention to detail.
Qualifications:
  • Bachelor's degree or relevant certifications in marketing, digital marketing, or a related discipline.
  • A minimum of 3-4 years of direct experience in a similar role.
  • Experience in the healthcare sector is preferred.
AnewHealth is committed to providing equal employment opportunities to all qualified candidates, regardless of race, color, religion, national origin, sex, sexual orientation, gender identity, age, disability, genetic information, or veteran status. We maintain a drug-free workplace and applicants must be eligible to work in this country.

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