Field Marketing Specialist

1 week ago


Grand Rapids, Minnesota, United States IFS Full time
Job Description

At IFS, we're on a mission to empower frontline workers and drive business success. As a Field Marketing Specialist, you'll play a critical role in helping us achieve this goal by executing marketing campaigns and strategies that drive engagement, lead generation, and sales growth in North America.

Reporting to the Head of Global Campaigns, you'll be responsible for localizing and executing centrally-developed marketing campaigns, collaborating with regional sales leadership to prioritize marketing efforts with sales goals, and developing and implementing effective marketing strategies to attract new contacts and convert them to leads.

You'll also be responsible for monitoring and analyzing the performance of marketing activities, providing regular reports, identifying insights, and using those insights to optimize programs. Additionally, you'll work closely with the Global Events Specialist to support and execute detailed event plans in your region, attend scheduled events and tradeshows, and own lead capture onsite.

As a key member of our marketing team, you'll have the opportunity to make a significant impact on our business growth and success. If you're a motivated and results-driven marketing professional with a passion for B2B technology and a proven track record of success in field marketing, we encourage you to apply for this exciting opportunity.

Responsibilities
  • Execute marketing campaigns and strategies to drive engagement, lead generation, and sales growth in North America
  • Collaborate with regional sales leadership to prioritize marketing efforts with sales goals
  • Develop and implement effective marketing strategies to attract new contacts and convert them to leads
  • Monitor and analyze the performance of marketing activities, providing regular reports and insights to optimize programs
  • Support and execute detailed event plans in your region, attending scheduled events and tradeshows, and owning lead capture onsite
Requirements
  • At least 3 years of direct experience providing regional or field marketing support, preferably with B2B technology companies
  • At least 2 years of experience supporting and partnering with sales to meet or exceed pipeline and revenue targets
  • At least 2 years of experience with tradeshow execution, including logistics, and promotion of the event
  • ROI and goal-driven
  • Comfort and confidence with making decisions quickly


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