Senior Manager, Performance Marketing

4 days ago

New York, New York, United States IPG Mediabrands Full time
About the Role

We are seeking a highly skilled and experienced Manager to join our Addressable Activation department at IPG Mediabrands. As a Manager, you will be responsible for the performance and pacing of assigned brands, customizing departmental standards and processes to fit client needs. You will act as a point of escalation and be the go-to expert for complex setup, optimization, and platform nuances.

Key Responsibilities
  • Customer/Client Management: Owns the execution and day-to-day management of a portion of a client assignment, based on specialized or technical knowledge.
  • Vendor Relationship Management: Leads the vendor strategy; has experience and industry knowledge to identify vendors for key needs. Approves vendor selections and scopes.
  • Discipline-Specific Tasks: Owns oversight of junior team members; defines optimization parameters at the campaign level, vets optimization suggestions from partners, attends internal status meetings to speak to optimizations, pacing, and performance.
  • Platform Reporting: Works with team on development of reporting dashboards; ensures clean, accurate, and actionable client reporting.
  • Solutions Innovation: Identifies and delivers new audience-based addressable solutions to drive business growth; masters growth initiatives across the company.
Requirements
  • Proven track-record of successfully seeking out and curating new business relationships and/or solutions; developing solutions using new or existing processes.
  • Experience building team, providing mentorship and navigating how to manage up/down/ laterally (e.g., ability to navigate and be effective with multiple personalities).
  • Intermediate knowledge of technology or measurement ad tech solutions, including platforms.
  • Intermediate knowledge and skills in data analysis.
  • Confident collaborating with others.
  • Experience with Project / Account Management.
  • Advanced communication skills; clear and succinct communication.
Desired Skills & Experience
  • Advanced ability to anticipate, recognize and clearly define problems using various techniques to systematically analyze, weigh alternatives and propose solutions.
  • Experience with managing existing business relationships, partnerships, and alliances internally and externally.
  • Ability to assess and rank issues and tasks in order of importance for taking action.
  • Has gained prior experience in actual situations to recognize recurring meaningful components.
  • Applies a solid foundation to varying situations.
  • Applies advanced knowledge and perceives deviations from the normal pattern.
About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). We manage over $47 billion in marketing investment globally on behalf of our clients across our full-service agency networks UM, Initiative and Mediahub and through our award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab.

We are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is $90,000-$95,000 USD.

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