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Senior Manager of Performance Marketing

1 month ago

New York, New York, United States Fay Full time
Job Description

Fay is seeking a seasoned Senior Manager of Performance Marketing to drive the development and management of our user acquisition program. As a key member of our team, you will be responsible for driving the strategy, execution, and management of our core paid acquisition channels, as well as spearheading new promising acquisition channels.

Key Responsibilities:

  • Develop and execute a comprehensive paid acquisition strategy to drive user growth and revenue.
  • Manage and optimize our core paid acquisition channels, including Meta, TikTok, and Paid Influencers.
  • Collaborate with cross-functional teams to design and develop high-volume creative assets.
  • Own the data/analytics that support our paid efforts, including attribution and tracking tools.
  • Work closely with our marketing, product, and engineering teams to design experiences that engage and convert clients.

Requirements:

  • 3-5 years of experience managing a B2C acquisition program, ideally focused on Meta, TikTok, and Paid Influencers.
  • Strong growth marketing mindset, with a focus on ideating new ideas and running experiments.
  • Strong marketing chops, with the ability to originate unique marketing concepts that resonate with our target consumers.
  • Expertise in data analysis, with the ability to pull, analyze, and interpret critical insights.
  • Excellent communication skills, with the ability to work with both internal and external stakeholders.

Fay is a dynamic and innovative company that values collaboration, creativity, and a growth mindset. If you are a motivated and experienced performance marketing professional looking for a new challenge, we encourage you to apply.