Digital Content Strategist

3 hours ago

Menlo Park, California, United States OpenText Full time
Role Overview

As a Content Marketing Strategist at OpenText, you will be responsible for developing and executing a comprehensive content strategy that drives business growth and customer engagement. This role requires a strong understanding of content marketing principles, as well as the ability to collaborate with cross-functional teams to create compelling content experiences.

Key Responsibilities

* Develop and execute a content strategy that aligns with business objectives
* Collaborate with product marketing, brand, and demand teams to create content experiences that engage prospects, customers, and partners
* Partner with creative services and agencies to develop final assets such as advertising, graphics, illustrations, and videos
* Operate cross-functionally to assess and solve complex creative and technology-based content challenges

Requirements

* 5+ years of experience in content marketing or a related field
* Bachelor's degree in business, marketing, journalism, or a related field
* Excellent writing, editing, and presentation skills
* Ability to develop effective persona-based communications
* Track record of customer communications that increase engagement and conversion

What We Offer

* Opportunity to work with a global leader in information management
* Collaborative and innovative work environment
* Professional development opportunities

Why OpenText?

OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. We are committed to diversity and inclusion, and we strive to create a respectful and empowering environment for employees of all backgrounds. If you are a motivated and creative individual who is passionate about content marketing, we encourage you to apply for this exciting opportunity.

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