Digital Marketing Strategist

4 days ago

Monterey Park, California, United States Identified Talent Solutions Full time
Job Summary:

Our client, a rapidly expanding consumer electronics company, is seeking a visionary Digital Marketing Manager to drive their marketing efforts in the U.S. and collaborate with their established marketing team in China. This role requires a dynamic leader who excels in content creation, social media strategy, and influencer communication.

Key Responsibilities:
  • Develop and implement innovative content strategies to enhance brand visibility and engagement across all digital platforms.
  • Lead social media initiatives, ensuring effective communication and collaboration with influencers to amplify our brand presence.
  • Oversee video production projects, from concept to execution, ensuring high-quality deliverables.
  • Collaborate with partners in China to align marketing strategies.
  • Monitor and analyze market trends and competitors to identify opportunities for growth and improvement.
  • Ensure all marketing campaigns are executed on time, within budget, and aligned with overall business objectives.
Requirements:
  • Proven experience in content creation and social media strategy, with a strong portfolio demonstrating success in these areas.
  • Exceptional communication skills, with the ability to engage and build relationships with influencers.
  • Experience in video production and the ability to oversee shooting and editing processes.
  • Leadership experience with the capability to work closely with a remote team based in China.
  • Proficiency in using platforms such as Amazon and Shopify for marketing purposes.
  • Understanding of cross-cultural communication and collaboration, especially with partners in China.
  • A strategic mindset, with the ability to adapt to a fast-paced and evolving industry.
  • Bachelor's degree in Marketing, Communications, or a related field; advanced degree preferred.
  • Ability to be 100% onsite in Monterey Park, CA.

This role is a pivotal part of our client's growth strategy, and the successful candidate will have the opportunity to shape the future of consumer electronics marketing in the U.S. market.

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