SEO Product Manager

2 days ago

Salt Lake, Utah, United States Care Full time
About the Role

Care is seeking a highly motivated Product Manager, SEO to join our team. As a key member of our product organization, you will be responsible for developing and shipping products that drive user acquisition and create meaningful value for our web users, focused on logged-out visitor experience.

This is a unique opportunity to join a company that is revolutionizing the way families find care and caregivers find jobs. You will work closely with cross-functional teams, including engineering, design, marketing, and data analytics, to deliver impactful growth initiatives that enhance customer lifetime value.

Key Responsibilities
  • Develop and own the product roadmap that drives the group's charter of growing Care's organic visibility and performance
  • Deeply understand our consumers (users and Google Bot), their problems, where they find value, and consistently strive to improve our tools and technology to drive growth
  • Translate SEO opportunities into product initiatives in a structured way, from developing hypotheses to running scrappy experiments to validate your thinking
  • Own and build a roadmap based on cross-functional objectives and key results that builds momentum, and inspires passion in the engineering team you'll lead in partnership with the Engineering Manager
  • Lead cross-functional initiatives when there are dependencies beyond your team's domain
  • Develop a deep understanding of all organic metrics in the marketplace so you're always making data-driven decisions that properly balance short-term revenue and long-term value
  • Ruthlessly prioritize the most impactful things so you're always learning what's best for our customers
Requirements
  • Experienced problem solver: you have 3-5 years of product experience, including leadership of an engineering team. If not direct Product Management experience, you have experience in SEO, data and solving problems for customers and leading teams to build solutions
  • Deeply curious: you operate with a sense of urgency and always look for new ways to understand our customers and create value on their behalf
  • Data-fluent: you use data to solve problems, identify opportunities, and are capable of inventing and using new metrics to learn and make decisions
  • Biased for action: you make good decisions with incomplete data and are constantly optimizing for learning
  • A bar raiser: you inspire others to bring their 'A' game and are constantly looking for opportunities for improvement
  • An owner: you can seamlessly straddle thinking about both the product and the business and are equally comfortable talking about funnel metrics and P+L's
  • A compelling story-teller: you use both qualitative and quantitative data to influence key stakeholders, inspire your team, and you can tailor your message to your audience
  • Collaborative partner: you are able to build strong relationships, you are a servant leader to your engineering team, and you seamlessly juggle priorities of multiple stakeholders
About Care

Care is one of the largest providers of online services for finding family care and care jobs, spanning in-home and in-center care solutions. We are available in 21 countries and have been serving families since 2007. Our mission is to solve a human challenge we all face: finding great care for the ones we love. We are a company with heart, and we are committed to providing a platform that connects families with caregivers and helps them find the care they need.

We are an equal opportunity employer and recognize the power of a diverse and inclusive workforce. We encourage applications from individuals with varied experiences, perspectives, and backgrounds. If you need assistance or accommodation, please reach out to us.

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