Digital Marketing Specialist

22 hours ago

Salt Lake, Utah, United States Bonneville International (Utah) Full time
Job Title: PPC & SEO Specialist

Bonneville International (Utah) is seeking a highly skilled PPC & SEO Specialist to join our team. As a key member of our marketing team, you will be responsible for executing, optimizing, and managing PPC campaigns across all of Bonneville, including Search, YouTube, & Mobile App promotion, to deliver impactful results for our clients.

Key Responsibilities:
  • Build, launch, and optimize multiple PPC campaigns.
  • Perform day-to-day campaign activities for enterprise-level Paid Search (PPC) campaigns, including bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, etc.
  • In-depth keyword research and planning (discovery and expansion). Ongoing keyword evaluation and optimization. Utilizing auction insights, negative keyword lists, and ROI metrics.
  • Set up tracking and goals for campaigns utilizing Adwords, GTM, GA, and possibly outside CRM.
  • Track KPIs to assess performance and pinpoint issues and produce reports for management (e.g., dashboards).
  • Regularly perform detailed monitoring and analysis of our industry to determine changes in customer behavior and adjusting strategy to capture market demand.
  • Collaborate with other markets & teams to ensure campaign goals and expectations are met and campaigns strategies are collaborated on.
  • Work closely with other PPC Specialists and Account Managers for recommendations and campaign optimizations.
  • Manage communication of SEO campaigns with local markets.
Requirements:
  • At least 2+ years of PPC marketing experience with Google Ads campaign types such as Pmax, Search, Display, Video, and Shopping.
  • Google LSA experience is a plus.
  • Google Ads API script experience and Google Betas experience is a plus.
  • Familiarity with Microsoft Advertising (Bing Ads) a plus.
  • Proven expertise with CRO in reference to landing pages for campaign optimization and remarketing strategies.
  • Experience with Google marketing tools such as Google Ads Editor, Google Analytics, Google Keyword Planner, Google Tag Manager, etc.
  • Understanding of SEO strategy and execution and how it relates to other marketing tactics.
  • Knowing how SEO impacts paid search campaigns and coordinating efforts between organic and paid search strategies.
  • Ability to speak to SEO deliverables and processes.
  • Strong analytical skills, complemented by the ability to take direction, learn/develop new skill sets, problem-solve, and take on new challenges while paying strong attention to detail.
  • Ability to analyze campaign performance metrics, identify trends, and make data-driven decisions to collaborate with team.
  • A self-driven and reliable problem solver that can work efficiently with little to no supervision that works well in a team setting and has strong communication skills.
  • Positive, flexible, and well-organized to thrive in a fast-paced environment and meet challenging deadlines and demanding clients.
  • Keeping up with industry trends, algorithm changes, and new features and products within Google Ads and the paid ad space.
  • Google Analytics and Google Search Console experience needed.
  • Google Ads Certified is a plus.
What We Offer:
  • Robust, affordable medical, dental, and vision coverage with no wait period for enrollment.
  • 401(k) with Company match and employer-funded retirement account, both fully vested from day one.
  • Paid leave for new parents under our Medical Maternity (8 weeks) and Parental Leave (8 weeks) benefits.
  • Opportunities to apply for tuition reimbursement.
  • Paid time off for vacation (120 hours accrued per year) and sick leave (80 hours accrued per year) in addition to 12 paid company holidays per year.
  • Paid time off for volunteering (40 hours per year).
  • Employee Assistance Program (EAP) services.
  • Access to an entire team of free financial planners.
  • Matches on contributions to charitable organizations after one year of service.
  • Continuous growth and development opportunities.
  • Dynamic team culture that values teamwork, having fun, and collaboration.

Bonneville International (Utah) is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law. Minority/female/disability PWDNET/veteran are encouraged to apply.

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