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Senior Campaigns Manager

2 months ago

Salt Lake, Utah, United States Circle Full time
About Circle

Circle is a pioneering financial technology company at the forefront of the emerging internet of money. Our innovative infrastructure enables businesses, institutions, and developers to harness the power of blockchain technology and capitalize on the major turning point in the evolution of money and technology.

What You'll Be Part Of

Circle is committed to transparency and stability in everything we do. As we expand into new markets, we're driven by our company values: Multistakeholder, Mindfulness, Driven by Excellence, and High Integrity. Our team is built on a foundation of flexibility, diversity, and a passion for innovation.

What You'll Be Responsible For

We're seeking a seasoned Senior Developer Marketing Manager to spearhead demand generation strategies for our Web3 Services products and Circle Infrastructure products. The ideal candidate will collaborate closely with cross-functional teams to drive awareness, adoption, and product launches.

Key Responsibilities
  • Develop and execute comprehensive marketing plans and campaigns to drive demand for our Web3 Services products.
  • Create awareness and adoption among developers through targeted campaign efforts.
  • Manage product launches, coordinating with internal teams to ensure a smooth and successful rollout.
  • Collaborate with the developer marketing team, product marketing, and product teams to align on strategies and goals.
  • Monitor industry trends and competitive landscape to inform marketing strategies.
  • Measure and report the performance of demand generation initiatives and assess them against goals.
Requirements
  • 7+ years of experience in Developer Marketing or Product Marketing.
  • Expertise in product launches, marketing to developers, and experience in the crypto industry.
  • Proven track record of developing and executing successful product launch plans.
  • Strong understanding of digital marketing channels, including SEO, SEM, social media, and email marketing.
  • Exceptional collaboration skills and ability to engage with cross-functional leaders.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
What You'll Bring to Circle

We're looking for a talented individual who shares our passion for innovation and customer success. If you're a driven and experienced marketing professional with a passion for the crypto industry, we'd love to hear from you.

Benefits

Circle offers a competitive compensation package, including a base pay range of $160,000 - $207,500, annual bonus target of 17.5%, and a comprehensive benefits package, including medical, dental, vision, and 401(k). We're an equal opportunity employer and value diversity at Circle.