Media Strategist, Communications and External Affairs Professional

4 weeks ago


New York, New York, United States Vera Institute Of Justice Full time
About the Role

The Vera Institute of Justice is seeking a highly skilled Media Strategist to spearhead media relations and develop integrated strategies to raise the profile of the organization and its work. This role will be responsible for managing proactive pitching of Vera's work to media, handling incoming media requests, drafting and editing content for media purposes, and developing a media strategy in conjunction with the Vera communications department.

Key Responsibilities
  • Implement strategies to garner state, local, and national media attention for Vera and its advocacy work
  • Manage day-to-day media outreach and pitching, ensuring new pitches are distributed weekly
  • Cultivate and build long-term working relationships with reporters, editors, and producers
  • Respond to incoming media requests, ensuring reporters have the correct information and coordinating interviews with Vera staff and partners
  • Monitor news developments and track related news, seeking opportunities to bring Vera's work to diverse audiences
  • Track and report all media hits and pitches in real-time
  • Draft and provide media strategy recommendations for annual communications plans
  • Draft and manage rapid response content and provide crisis communications support for media as needed
Requirements
  • At least three-five years of progressive strategic communications experience, including campaign strategy and execution, media relations, and developing creative content
  • Ability to develop and track quantitative and qualitative metrics
  • Strong writing and research skills
  • Strong inter-relational skills and experience working effectively in a large organization with multiple stakeholders
  • Flexibility, adaptability, and productivity in a changing political climate
About Vera Institute of Justice

Vera Institute of Justice is a national organization that partners with impacted communities and government leaders for change. We develop just, antiracist solutions so that money doesn't determine freedom; fewer people are in jails, prisons, and immigration detention; and everyone is treated with dignity.



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