Marketing Strategist
7 days ago
We are seeking a highly skilled Marketing Strategist to join our team at Cummins Inc. in Columbus, IN. As a key member of our global marketing team, you will be responsible for developing and implementing differentiated marketing strategies to drive business growth and profitability.
Key Responsibilities- Develop and execute global marketing strategies to meet and exceed segment growth targets
- Work closely with cross-functional teams to develop product portfolio roadmaps and ensure proper execution of Value Package Profiles (VPPs) in the New Product Introduction (NPI) process
- Develop and implement pricing strategies using Price Segmentation and Price Elasticity of Demand Analysis
- Utilize market intelligence and competitive analysis to monitor market trends and inform business decisions
- Lead efforts to create a comparative advantage and meet profitability goals through value package marketing activities
- Master's degree in Marketing, Statistics, Data Analytics, or related field
- 2 years of experience as a Marketing or Product Specialist or Analyst or related position
- Alternatively, a Bachelor's degree in Marketing, Statistics, Data Analytics, or related field and 5 years of experience as a Marketing or Product Specialist or Analyst or related position
- Working with cross-functional teams
- Developing product portfolio roadmaps
- New Product Introduction (NPI)
- Value Package Profile (VPP)
- Pricing strategies using Price Segmentation and Price Elasticity of Demand Analysis
- Financial data sorting and organization
- Market Intelligence & Competitive Analysis
- Statistical sampling methods
- Channel development
- Voice of the Customer
Cummins Inc. is an equal opportunity and affirmative action employer dedicated to diversity in the workplace. We offer a competitive salary range of $112,195 - $134,000, a hybrid work environment, and a relocation package. If you are a motivated and experienced marketing professional looking for a new challenge, please apply today
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