Marketing Strategist

7 days ago


Columbus, Ohio, United States Cummins Full time
Job Summary

We are seeking a highly skilled Marketing Strategist to join our team at Cummins Inc. in Columbus, IN. As a key member of our global marketing team, you will be responsible for developing and implementing differentiated marketing strategies to drive business growth and profitability.

Key Responsibilities
  • Develop and execute global marketing strategies to meet and exceed segment growth targets
  • Work closely with cross-functional teams to develop product portfolio roadmaps and ensure proper execution of Value Package Profiles (VPPs) in the New Product Introduction (NPI) process
  • Develop and implement pricing strategies using Price Segmentation and Price Elasticity of Demand Analysis
  • Utilize market intelligence and competitive analysis to monitor market trends and inform business decisions
  • Lead efforts to create a comparative advantage and meet profitability goals through value package marketing activities
Requirements
  • Master's degree in Marketing, Statistics, Data Analytics, or related field
  • 2 years of experience as a Marketing or Product Specialist or Analyst or related position
  • Alternatively, a Bachelor's degree in Marketing, Statistics, Data Analytics, or related field and 5 years of experience as a Marketing or Product Specialist or Analyst or related position
Experience
  • Working with cross-functional teams
  • Developing product portfolio roadmaps
  • New Product Introduction (NPI)
  • Value Package Profile (VPP)
  • Pricing strategies using Price Segmentation and Price Elasticity of Demand Analysis
  • Financial data sorting and organization
  • Market Intelligence & Competitive Analysis
  • Statistical sampling methods
  • Channel development
  • Voice of the Customer
What We Offer

Cummins Inc. is an equal opportunity and affirmative action employer dedicated to diversity in the workplace. We offer a competitive salary range of $112,195 - $134,000, a hybrid work environment, and a relocation package. If you are a motivated and experienced marketing professional looking for a new challenge, please apply today



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