B2B Marketing Automation Coordinator
2 weeks ago
The Ladders is committed to delivering precise, unbiased, and impactful information to our audience, enabling them to make informed decisions swiftly. We embrace innovation and are not afraid to take calculated risks to excel in our field.
Position Overview:
We are seeking a Marketing Automation Specialist to enhance our B2B revenue operations by managing the scheduling, creation, tracking, and continuous oversight of multi-channel marketing initiatives. This role will collaborate across various departments, including sales and product marketing, directly influencing our revenue outcomes.
Key Responsibilities:
- Collaborate with marketing managers to design, monitor, test, and refine acquisition and engagement campaigns, including emails, segments, forms, landing pages, and templates.
- Utilize insights to conduct A/B testing, optimizing email performance based on audience segmentation, timing, and subject lines.
- Ensure the effective layout, deliverability, and tracking of all digital assets across multiple channels for accurate reporting.
- Stay informed about advancements in marketing automation tools and industry trends to maximize campaign effectiveness.
- Oversee our webinar platform to facilitate regular events for various business units.
- Work with revenue operations and marketing teams to enhance the quality and consistency of our marketing database.
- Partner with analysts to assess campaign performance post-execution and recommend necessary adjustments.
- Utilize project management tools to maintain an efficient workflow for team projects.
- Minimum of 2 years of experience in B2B or subscription-based services.
- At least 1 year of experience with marketing automation platforms.
- Strong analytical skills and a creative approach to problem-solving.
- Understanding of the inbound marketing methodology and its impact on customer journeys.
- Experience collaborating with internal sales teams.
- Ability to prioritize and manage multiple projects simultaneously, meeting deadlines effectively.
- Meticulous attention to detail and commitment to quality assurance.
- Adaptable and capable of supporting the team beyond defined responsibilities.
- Bachelor's degree or equivalent experience is required.
We are dedicated to being proactive contributors, challenging the status quo, fostering collaboration, and promoting diversity, equity, and inclusion. Our culture is characterized by resilience, integrity, and a focus on innovation.
Employee Benefits:
We offer a competitive salary and a comprehensive benefits package, including health and wellness programs, retirement plans, and opportunities for professional growth. We prioritize work-life balance and support our employees in their career development.
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