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Marketing Coordinator

2 months ago

Arlington, Virginia, United States Sinclair Broadcast Group Full time
About the Role

We are seeking a highly motivated and organized Marketing Associate to join our team at Sinclair Broadcast Group. As a Marketing Associate, you will play a key role in supporting our sales and solutions teams by providing exceptional marketing, data, and content expertise.

Key Responsibilities
  • Marketing and Sales Support: Work closely with our Marketing Consultants and Management team to support new and existing business, driving substantial client and station growth.
  • Administrative Support: Provide world-class administrative support to our Marketing Consultants and Management team, as well as exceptional customer service to existing and new clients.
  • Research and Analysis: Collaborate with our Marketing Consultants to conduct research and analyze data to support the development of integrated solutions for new and existing clients.
  • Client Solutions: Develop client-specific advertising solutions and associated sales collateral based on client needs and market opportunities.
  • Order Processing and Billing: Process customer account orders and billing information with meticulous attention to detail.
  • Project Management: Manage preempts, develop make-good plans, and project manage creative processes and campaign execution for TV and digital solutions.
  • Database Management: Manage databases to proactively run reports related to critical sales outcomes and present findings to Sales and Management teams as applicable.
  • Team Collaboration: Serve as a trusted advisor by conducting high-quality business and industry analyses and reporting out to internal teams and external clients.
  • Business Development: Drive business goals by notifying sales teams of upsell and account expansion opportunities.
Key Attributes and Qualifications
  • Communication and Interpersonal Skills: Possess excellent communication and interpersonal skills, with the ability to effectively negotiate and influence with peers, supervisors, and colleagues.
  • Emotional Intelligence and Empathy: Demonstrate high emotional intelligence, empathy, competitiveness, and a high level of urgency in delivering elite experiences for our internal team and external clients.
  • Continuous Learning: Be engaged as a continuous learner, with evidence of striving to be a high performer in the role.
  • Technical Skills: Possess strong technical skills, including proficiency in Microsoft Excel, Project, PowerPoint, Word, and Outlook.
  • Digital Reporting and Analytics: Have a solid understanding of digital reporting and analytic metrics.
  • Marketing or Advertising Experience: Possess marketing or advertising experience, with a strong portfolio of work.