Head of Growth Marketing

2 weeks ago


Chicago, Illinois, United States Public Rec Full time

Company Overview: Public Rec is a pioneering menswear brand specializing in athleisure, dedicated to enhancing comfort in apparel for over eight years. Our flagship product, the Daymaker Pant, revolutionized the market in 2015 by combining professional aesthetics with unparalleled comfort, appealing to a diverse clientele including fathers, golfers, and frequent travelers.

Position Summary: We are seeking a results-driven Head of Growth Marketing to spearhead our marketing initiatives. This role is tailored for a strategic and analytical growth marketer adept at optimizing a paid marketing budget to maximize revenue contributions. The successful candidate will primarily oversee our paid social strategies while also managing various other marketing channels such as television, direct mail, paid search, lifecycle marketing, influencer collaborations, and affiliate programs.

Key Responsibilities:

  • Paid Media Strategy: Lead the development and execution of paid social campaigns with a comprehensive approach, ensuring strategies are optimized to achieve contribution margin targets. This includes overseeing media buying, performance measurement, and creative direction across primary digital platforms such as Meta, YouTube, and Google.
  • Team Leadership: Manage and mentor the growth marketing team, which includes roles focused on influencer management, retention, and lifecycle marketing, as well as external agencies handling TV, affiliate, and direct mail efforts. Provide clear direction and set high-performance expectations to align the team with the company’s growth objectives.
  • Strategic Execution: Implement a variety of strategic initiatives, including geo-lift experiments, landing page optimization, and the scaling of new marketing channels. Analyze media performance through methods such as incrementality testing and marketing mix modeling.
  • Performance Analysis: Employ advanced analytics to track, assess, and report on campaign outcomes. Your ability to interpret data and derive actionable insights will be crucial for ongoing improvement and strategic refinement across all marketing efforts.

Qualifications:

  • 7-10 years of experience in growth marketing, particularly in paid social, with knowledge of various channels including television, direct mail, and influencer partnerships.
  • Proven leadership skills in managing marketing teams and fostering a collaborative, high-performance culture.
  • Demonstrated success in executing paid media strategies that yield measurable results.
  • Strong analytical capabilities, with expertise in marketing analytics and the ability to convert data into strategic insights.
  • Exceptional organizational and communication skills, with a track record of executing complex strategies effectively.
  • Experience in driving consumer business growth through sustained customer engagement.
  • A balanced approach combining creative and analytical thinking, with a focus on innovative solutions grounded in data.
  • A results-oriented mindset dedicated to achieving measurable business outcomes.
  • Self-motivated and adaptable, thriving in a fast-paced, dynamic environment.

Public Rec is committed to fostering a diverse and inclusive workplace.



  • Chicago, Illinois, United States Public Rec Full time

    Public Rec is a leading men's athleisure brand that has been revolutionizing comfort in apparel for over eight years. Since the introduction of the Daymaker Pant in 2015, we have successfully combined comfort and versatility, addressing the common challenge of maintaining a professional appearance while enjoying the ease of casual wear. Our dedicated...


  • Chicago, Illinois, United States Bridgeway Professionals Inc Full time

    Head of Business Growth (Off-Highway & Truck Sector)Are you prepared to lead expansion efforts within the off-highway and truck sector? We are seeking a proactive Head of Business Growth to drive our initiatives forward.Key Responsibilities:Formulate and implement strategic approaches to foster business growth.Discover new market opportunities by cultivating...


  • Chicago, Illinois, United States Infinity Healthcare Consulting Full time

    Now Hiring - Head of Business GrowthAbout the Company:Infinity Healthcare Consulting is a distinguished consultancy in the healthcare sector, focusing on long-term care and collaborating with skilled rehabilitation facilities, assisted living communities, and independent housing across the nation.With two decades of experience, Infinity Healthcare has been a...

  • Head of Marketing

    1 month ago


    Chicago, Illinois, United States Optiver Full time

    As the US Head of Marketing and Brand, you will lead our marketing efforts for the US, focusing on enhancing our employer brand and driving strategic initiatives. Working closely with global and regional leaders, you will create marketing campaigns to promote Optiver's culture and engage recruitment candidates. In this role, your innovative ideas and...


  • Chicago, Illinois, United States The Chicago Lighthouse Full time

    Job OverviewLocationChicago, ILRemote WorkHybridEmployment TypeFull TimeEducational RequirementBachelor's DegreeTravel RequirementUp to 25%Work ScheduleDay ShiftJob SectorSalesPosition SummaryOBJECTIVE: The Chicago Lighthouse is a distinguished social service organization dedicated to supporting the blind, visually impaired, disabled, and Veteran...


  • Chicago, Illinois, United States rEvolution Marketing Full time

    Head of Media Analytics at rEvolution MarketingrEvolution Marketing stands as a premier independent agency specializing in sports marketing, recognized for its creative and strategic methodologies in enhancing brand visibility within the sports sector. We are on the lookout for a Head of Media Analytics to become a vital part of our innovative team.Key...

  • Head of Marketing

    2 days ago


    Chicago, Illinois, United States Sky Mavis Full time

    About the RoleWe are seeking a highly experienced and skilled Head of Marketing to join our team at Sky Mavis. As a key member of our leadership team, you will be responsible for developing and executing our overall marketing strategy, driving business growth, and leading our marketing team to achieve exceptional results.Key Responsibilities:Marketing...


  • Chicago, Illinois, United States BMO Financial Group Full time

    About the RoleWe are seeking a highly skilled and experienced professional to join our team as the Head of Customer Growth and Acquisition at BMO Financial Group. This is an exciting opportunity to lead our customer acquisition and growth strategies, driving aggressive growth in customer acquisition through strategy development and market execution.Key...


  • Chicago, Illinois, United States BMO Financial Group Full time

    About the RoleWe are seeking a highly skilled and experienced professional to join our team as the Head of Customer Growth and Acquisition at BMO Financial Group. This is a key leadership role that will be responsible for driving aggressive customer growth across all markets, segments, and channels.Key ResponsibilitiesDevelop and implement comprehensive...


  • Chicago, Illinois, United States The Kraft Heinz Company Full time

    Job Title: Head of Marketing Strategy at LunchablesCompany: The Kraft Heinz CompanyThe Head of Marketing Strategy for Lunchables is instrumental in defining the business and brand direction of Lunchables across the United States. This leadership position within the global Lunchables team at Kraft Heinz involves developing a strategic framework to position...


  • Chicago, Illinois, United States The Kraft Heinz Company Full time

    Job Title: Head of Marketing Strategy at LunchablesCompany: The Kraft Heinz CompanyThe Head of Marketing Strategy for Lunchables is instrumental in defining the brand and business approach for Lunchables across the United States. This position leads the global Lunchables network at The Kraft Heinz Company, focusing on establishing Lunchables as a premier...


  • Chicago, Illinois, United States The Kraft Heinz Company Full time

    Job Title: Head of Marketing Strategy at LunchablesCompany: The Kraft Heinz CompanyThe Head of Marketing Strategy for Lunchables is instrumental in defining the brand and business direction of Lunchables across the United States. This position leads the global Lunchables team at The Kraft Heinz Company, focusing on establishing Lunchables as a sought-after...


  • Chicago, Illinois, United States Bank of America Full time

    Job Description:About Bank of America:We are a leading financial institution committed to helping our clients achieve their financial goals through responsible growth and innovation.Our company values diversity, equity, and inclusion, and we strive to create a workplace where everyone feels valued and empowered to succeed.We offer a range of benefits to...


  • Chicago, Illinois, United States Modern Process Equipment Full time

    Company Overview:Modern Process Equipment (MPE) is a premier engineering and manufacturing firm located in Chicago, renowned for delivering grinding, conveying, and systems solutions tailored for the food and consumer products sectors. With an impressive Glassdoor rating of 4.6 stars, MPE has positioned itself as a global frontrunner, serving industry giants...


  • Chicago, Illinois, United States Enova Full time

    About the RoleAt Pangea, we have an ambition to be an iconic and trusted brand and company that solves real problems for our customers. As the leader of the Marketing group for Pangea, you will be responsible for the development and execution of all marketing strategies, including all digital, social, traditional and content-related marketing efforts.The...


  • Chicago, Illinois, United States Tbwa ChiatDay Inc Full time

    About the Role:We are seeking a seasoned marketing executive to lead our marketing efforts as the Head of Marketing and Brand Strategy. As a key member of our team, you will be responsible for developing and executing comprehensive marketing strategies that drive business growth and brand awareness.Key Responsibilities:Marketing Strategy and Planning:...


  • Chicago, Illinois, United States Tbwa ChiatDay Inc Full time

    About the Role:We are seeking a seasoned marketing executive to lead our marketing efforts as the Head of Marketing and Brand Strategy. As a key member of our team, you will be responsible for developing and executing comprehensive marketing strategies that drive business growth and brand awareness.Key Responsibilities:Marketing Strategy and Planning:...


  • Chicago, Illinois, United States Enova International Full time

    About the RoleWe are seeking a seasoned marketing leader to join our team at Enova International as a key member of our leadership team. As a Marketing Leader for Growth, you will be responsible for developing and executing a comprehensive marketing strategy that drives business growth and revenue.Key ResponsibilitiesMarketing Strategy and Capabilities -...


  • Chicago, Illinois, United States Socotra, Inc. Full time

    About the RoleWe are seeking a highly skilled and experienced Head of Customer Success and Growth to join our team at Socotra, Inc. as we continue to drive innovation and growth in the food industry.The ideal candidate will have a proven track record of driving customer success initiatives and achieving results in a fast-paced, dynamic environment. They will...


  • Chicago, Illinois, United States NELSON Full time

    About the RoleWe are seeking a highly skilled and experienced Market Growth Strategist to join our team at NELSON. As a key member of our leadership team, you will be responsible for driving growth and expansion in our regional markets.Key ResponsibilitiesDevelop and execute a comprehensive strategic plan to drive growth and expansion in our regional...