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Senior E-commerce Manager

2 months ago

New York, New York, United States Clinique Laboratories, llc. Full time
About the Role

The Manager, Clinique will be responsible for driving online sales for Clinique across a portfolio of department store accounts, including Nordstrom, Ulta, Belk, Boscovs, Saks, and Neiman Marcus.

This role will contribute to the brand's retail strategy and planning meetings, exploring and leading seasonal digital marketing program opportunities, and leading marketing support for basic business, product launches, promotions, and strategic digital initiatives.

The Manager will manage all aspects of Clinique's business from online offers, securing and capturing exposure, and partnering on brand boutique refreshes and development to ensure deadline and goals have been successfully accomplished.

Key Responsibilities:
  1. Create and maintain monthly Retailer Refresh and Side by Side Calendars.
  2. Review and strategize all programs to ensure plan is met.
  3. Maintain and distribute changes to Retailer Refresh Calendars to track business and keep boutiques updated and fresh.
  4. Create a best-in-class brand boutique experience with conversion-driven assets: product description & images, educational content, and videos.
  5. Monitor business to achieve fiscal sales goals, tracking individual accounts monthly sales targets and securing best initiatives as needed to meet sales and brand goals.
  6. Identify opportunities to build business and drive Clinique's business to achieve sales and brand goals, unique to the beauty category.
  7. Work with the field team to support and manage the creation and execution of all promotional activities and merchandising strategy (launches and re-promotes).
  8. Liaise with retailer and NA team to strategize participation in promotional activity, merchandising strategy, in-store program adaptation, seasonal planning, etc.
  9. Host monthly/weekly calls with each retailer to review online business, and other business topics such as product launch details, boutique site updates, sampling, as well as issue detailed recaps.
  10. Secure samples for retailer programs and work through NA Marketing and Account Leads & Planners to source and ship samples in a timely manner, kitting/bundling as necessary.
  11. Manage implementation and QA of promotion plans for retail partners and measurement of online marketing/promotion success.
  12. Escalate issues or enhancements and suggest partner site improvements to the team and brand partners.
  13. Work with retail partners to obtain analytics on retailer programs as well as overall sales goals/strategies.
  14. Manage Sponsored Product Campaigns with vendor to drive business with select Retailers.
  15. Provide monthly business recaps including successful programs or working with NA on offset strategy for any liabilities.
  16. Support creation of presentation decks for upper management.