Senior Growth Marketing Manager, Business Networking Solutions

3 weeks ago

Irvine, California, United States TP-Link North America, Inc. Full time

Job Title: Senior Growth Marketing Manager, Business Networking Solutions

Job Summary:

TP-Link North America, Inc. is seeking a highly motivated and experienced Senior Growth Marketing Manager to drive partner acquisition, engagement, and retention for our Omada business networking solution. As a key member of the marketing team, you will develop and execute comprehensive growth marketing strategies and campaigns to acquire, activate, and retain partners and customers across our business networking portfolio.

Key Responsibilities:

  • Develop and execute data-driven growth marketing strategies and campaigns to drive partner and customer acquisition, engagement, and retention.
  • Conduct market research and customer analysis to identify audience targeting and shape messaging and positioning strategies.
  • Work with cross-functional teams to plan and execute integrated marketing campaigns across digital advertising, email marketing, social media, and content marketing.
  • Drive partner and customer acquisition by attending industry shows and executing effective marketing events.
  • Analyze campaign data and performance metrics to optimize effectiveness and identify opportunities for growth.
  • Collaborate with product management and sales teams to align marketing efforts with product launches, promotions, and sales goals.
  • Manage marketing budgets, track resource allocation, and optimize marketing spend for better ROI.
  • Cultivate and nurture high-level relationships with external agencies, vendors, and strategic partners to enhance marketing reach and accelerate go-to-market efforts.

Requirements:

  • BA/BS degree in marketing or a related field.
  • 6-12 years of experience in B2B growth marketing and partner acquisition, or related roles in the business networking or related unified communication industries.
  • Demonstrated success in developing and executing high-impact growth marketing strategies that drive significant customer acquisition, engagement, and retention at scale.
  • Expertise in launching and managing global product marketing campaigns across diverse regions.
  • Extensive experience managing advertising campaigns through digital channels, B2B channels, and industry shows and events.
  • Strong analytical skills with experience in data analysis tools such as Google Analytics or similar platforms.
  • Familiarity with marketing automation platforms, CRM systems, and email marketing tools.
  • Excellent communication and collaboration skills with the ability to work effectively in cross-functional teams.

What We Offer:

  • Competitive salary range: $150K - $210K DOE with bonus potential.
  • Fully paid medical, dental, and vision insurance (partial coverage for dependents).
  • Contributions to 401k funds.
  • Over four weeks of PTO per year.
  • Bi-annual pay increases.
  • Health and wellness benefits, including free gym membership.
  • Quarterly team-building events.

About Us:

TP-Link North America, Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world's top provider of Wi-Fi devices. We are committed to delivering innovative products that enhance people's lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

How to Apply:

Send us your resume and a cover letter telling us why you believe you're the right fit for our team. For more details and to apply for this position, visit us at [insert link].

We are committed to diversity. TP-Link is an Equal Opportunity and Affirmative Action Employer M/F/D/V.

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