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Ecommerce Growth Manager

2 months ago

Columbus, Ohio, United States La Senza Full time
La Senza Ecommerce Director Opportunity

We are seeking a seasoned Ecommerce professional to lead our digital growth initiatives and drive business results. As Director of Ecommerce, you will be responsible for developing and executing strategies to enhance our online presence, improve customer experience, and increase sales.

Key Responsibilities:
  • Develop and implement Ecommerce growth strategies to drive business results
  • Lead site merchandising and digital marketing efforts to maximize product optimization and customer engagement
  • Collaborate with cross-functional teams to ensure seamless execution of Ecommerce initiatives
  • Manage website updates and maintenance, including troubleshooting technical issues
  • Develop and execute A/B testing strategies and paid campaigns with our Digital Agency
  • Lead Email/SMS marketing strategy and provide guidance on automated flows and campaigns
  • Partner with the CMO on technology roadmap and future UX enhancements
  • Manage a team of two direct reports
Requirements:
  • Bachelor's degree in Ecommerce, Marketing, or related field
  • 7+ years of hands-on experience in DTC Ecommerce, preferably in fashion
  • Strong proficiency in Shopify and Google Analytics
  • Strong Knowledge of SEO/SEM strategies
  • Familiarity with Klaviyo experience preferred
  • Understanding of Shopify front end and back-end functionalities
  • Excellent analytical, communication, and interpersonal skills
  • Ability to thrive in a fast-paced environment and manage competing priorities