Ecommerce Director

4 weeks ago


Columbus, Ohio, United States La Senza Full time
Director of Ecommerce Job Description

La Senza is seeking a seasoned Ecommerce Director to spearhead the brand's digital growth initiatives. This role requires a business-savvy leader with a proven track record in driving Ecommerce growth through innovative strategies and data-driven decision making.

Key Responsibilities:
  • Site Management: Oversee website updates and maintenance, ensuring seamless user experience and optimal performance.
  • Merchandising Strategy: Develop and execute site merchandising strategies to maximize product optimization, new customer acquisition, and site engagement.
  • Technical Oversight: Collaborate with the web developer to troubleshoot technical issues and ensure website stability.
  • Content Calendar: Create and manage site content calendars aligned with marketing campaigns and promotions.
  • Email and SMS Marketing: Lead Email/SMS marketing strategy, providing guidance on automated flows and campaigns.
  • Team Leadership: Manage a team of two direct reports, providing guidance and support to ensure team success.
Requirements:
  • Education: Bachelor's degree in Ecommerce, Marketing, or related field.
  • Experience: 7+ years of hands-on experience in DTC Ecommerce, preferably in fashion.
  • Skills: Strong proficiency in Shopify and Google Analytics, with knowledge of SEO/SEM strategies and familiarity with Klaviyo.

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