Product Marketing Director for Adobe Acrobat

3 weeks ago


San Jose, California, United States Adobe Full time

About the Role

We are seeking a highly experienced Product Marketing Director to lead the marketing efforts for Adobe Acrobat, focusing on feature marketing and the introduction of new Gen AI capabilities. This is a highly visible position that requires clear critical thinking and the ability to implement strategies across multiple cross-functional teams.

Key Responsibilities

  • Develop comprehensive marketing strategies to drive awareness and adoption of new features, aligning with overall business objectives and target audience preferences.
  • Partner closely with product and PMM teams to define compelling and differentiated messaging for each new feature, highlighting key benefits and value propositions to resonate with target audiences.
  • Cultivate relationships with key customers to gather testimonials, case studies, and user-generated content, leveraging their experiences to drive feature adoption among prospects.
  • Develop deep knowledge of the Acrobat business, generative models, differentiated capabilities, content quality, and supported content types.
  • Define the critical metrics for measuring success across Acrobat product marketing activities.

Requirements

  • Proven experience in product marketing, with a focus on feature promotion and adoption.
  • Strong EQ, influencing skills, and leadership ability, ideally including experience driving consensus in matrixed organizations.
  • Self-starter and proactive leader with 15+ years of building highly effective teams.
  • Strong executive presence and excellent communication skills.
  • Strategic problem solver who can identify and set short and long-term strategic priorities.

About Adobe

Adobe is a leader in digital experiences, empowering everyone-from emerging artists to global brands-to design and deliver exceptional digital experiences. We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.



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