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Senior Manager of Influencer Engagement – USA
2 months ago
Senior Influencer and Activations Manager – USA
Are you skilled in elevating premier brands?
Do you possess expertise in the beauty and wellness sector within the US?
Are you a strategic innovator who excels in collaborating with top influencers?
MacGregor Black is collaborating with a prominent consumer goods company to find a Senior Influencer and Activations Manager. This is a full-time position based in the USA.
As a Senior Influencer and Activations Manager, your role will focus on driving brand expansion in the US market, establishing strategic influencer marketing initiatives, and crafting plans for significant retail activations. You will report directly to the Brand's General Manager.
Key Responsibilities:
- Act as a vital liaison for the US market, ensuring effective communication, planning, and execution among commercial, marketing, and finance teams.
- Work alongside a global marketing team to develop creative concepts for social media and influencer campaigns that enhance engagement and momentum.
- Formulate strategies for both organic and paid influencer initiatives, including activations for product launches and long-term brand equity development.
- Forge cross-brand collaborations to enhance brand equity, visibility, and adoption.
- Serve as the primary connector within the organization, facilitating introductions to key community figures, influencers, and communications agencies, while managing cross-brand agency collaborations.
- Establish and oversee the influencer budget to achieve ROI and annual revenue objectives.
- Lead brand development efforts for the portfolio, refining the US strategy and enhancing brand experiences to foster strong consumer connections.
- Execute large-scale events, gifting initiatives, and cultivate long-term ambassador partnerships.
- Drive and monitor business outcomes – setting and tracking KPIs, analyzing competitors, and sharing insights.
What are we looking for?
- Over 6 years of experience in health and beauty marketing with a focus on influencer marketing.
- A proven history of building and scaling new brands through community and influencer strategies.
- A strategic thinker with a proactive approach.
- A demonstrated ability to cultivate key relationships and a loyal community.
- A comprehensive understanding of organic brand development.
- Experience in developing US campaigns across various touchpoints.
- A strong communicator and collaborator across functions.
- Creative and skilled at maximizing the reach of engaging content.
- A self-motivated individual capable of managing multiple tasks and navigating ambiguity in a new strategic role.
Competitive salary and benefits are offered.
