Digital Marketing Director

3 weeks ago


Staten Island, New York, United States Scandinavian Tobacco Group Full time
About Us

Scandinavian Tobacco Group, a leading manufacturer of premium handmade cigars, is seeking a skilled Digital Marketing Director to drive our digital marketing strategy and create immersive experiential marketing campaigns. This role will oversee all social & digital marketing initiatives and experiential marketing projects, requiring a strategic thinker with a proven track record in both digital and experiential marketing to enhance brand presence, engage with our target audience, and drive business growth.

Digital Focused Responsibilities:
  • Develop and execute comprehensive digital marketing strategies to achieve business goals.
  • Oversee all digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing across all our brands and O&O properties.
  • Manage the creation and optimization of digital content, ensuring it aligns with brand voice and objectives.
  • Analyze and report on digital marketing performance metrics to measure effectiveness and ROI.
  • Lead the development and execution of paid digital advertising campaigns, including display, partnerships, influencer, content, and PR.
  • Collaborate with agency of record to produce engaging and innovative digital assets.
  • Implement and manage marketing automation tools and CRM systems to streamline processes and enhance customer engagement.
  • Ensure website design and content are optimized for search engines and user experience.
  • Stay up to date with the latest digital marketing trends and technologies to keep the company at the forefront of industry developments.
Experiential Focused Responsibilities:
  • Conceptualize and execute experiential marketing campaigns that create memorable brand experiences.
  • Plan and manage large-scale events, pop-ups, activations, and other experiential initiatives.
  • Develop partnerships with external vendors, agencies, and influencers to enhance experiential campaigns.
  • Coordinate with internal teams, including sales, PR, and product, to ensure cohesive brand messaging across all touchpoints.
  • Oversee the production and logistics of experiential events, ensuring they are delivered on time and within budget.
  • Analyze and report on the success of experiential campaigns, including engagement, attendance, and overall impact on brand perception.
  • Innovate new ways to engage with consumers through experiential marketing, leveraging emerging technologies and trends to capture data and establish long-term relationships with customers.
  • Manage the experiential team and budget, ensuring efficient allocation of resources.
  • Foster a strong connection between brand, digital, and experiential efforts to create an integrated marketing approach.
Qualifications:

Bachelor's degree in marketing, communications, business, or a related field. MBA preferred.
  • Minimum of 8 years of experience in digital marketing, experiential marketing, or a related field.
  • Proven experience in leading successful digital marketing campaigns and experiential projects.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent project management skills with the ability to multitask and manage multiple projects simultaneously.
  • Exceptional communication and interpersonal skills.
  • Creative thinker with a passion for innovation and staying ahead of industry trends.
  • Proficient in digital marketing tools and platforms, such as Google Analytics, SEO tools, marketing automation software, and social media management tools.
  • Ability to travel as needed for experiential events and activations.
What is in the offer?

As a colleague at Scandinavian Tobacco Group, you will receive a comprehensive compensation package as a generous benefits package.
  • Comprehensive Health Care, Vision & Dental Plan
  • Flexible Spending Account
  • Disability Plans
  • Basic & Supplemental Life Insurance
  • Additional Supplemental Benefits
  • Paid Vacation, Paid Time Off (PTO) days, Holidays
  • 401(k) Retirement Saving Plan including a generous Company match
Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.e-

**Please note candidates must be eligible to work in the United States and only qualified candidates will be contacted.

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