Marketing Operations Manager
4 weeks ago
The Marketing Manager is responsible for overseeing the development, maintenance, and coordination of marketing operations, including advertising, promotions, special events, direct mail, and budgets. This role requires strong leadership and communication skills to work closely with the Marketing Director and other departments to achieve marketing goals.
Key Responsibilities:
• Develop and implement marketing strategies to promote the Grand Island Casino Resort, LLC brand and attract new customers.
• Collaborate with the Marketing Director to create and maintain a project production schedule, ensuring timely completion of marketing projects.
• Prepare and distribute information to agencies for printing marketing materials, such as signs, coupons, banners, flyers, and other promotional tools.
• Develop working relationships with radio and print agencies to purchase advertising time and space, meeting deadlines for radio, newsprint, and television advertisements.
• Write and send press releases to media outlets, proofing print media prior to distribution.
• Oversee and assist with social media management, when needed, to maintain a strong online presence.
• Maintain relationships with direct mail printers and monitor direct mail to ensure timely delivery.
• Distribute property collateral and oversee the maintenance of marketing materials.
• Coordinate promotions and special events with Resort Club and other affected departments, ensuring successful execution.
• Write, submit, and follow up on approvals for all NRGC submitted rules, when needed.
• Assist in creating Player Development special events and assist with events, programs, and parties.
• Prepare purchase orders for all marketing projects and events based on budget, placing orders for marketing projects, office supplies, and special events.
• Help develop and coordinate direct mail and newsletter pieces, including weekly inserts and employee newsletters.
• Resolve customer complaints and issues via letter, phone calls, email, and/or personal meetings.
• Maintain and disperse donations and sponsorships to various business and organizations.
• Provide exceptional guest service for all external and internal customers, ensuring a favorable guest experience.
• Operate the Marketing department, ensuring successful performance of employees and a favorable guest experience.
• Effectively manage, delegate duties, and the performance and development of department staff, inclusive of interviewing, hiring, training, evaluating, coaching, and termination of staff.
• Manage expenses based on budgeted guidelines and business volumes, including payroll and staffing levels.
• Perform all functions of personnel within span of control, as needed.
• Maintain reasonable accessibility by phone for business purposes.
• Ensure an environment that emphasizes cooperation, communication, and teamwork with all departments.
• Support compliance with all internal procedures and regulatory requirements, including those associated with underage and intoxicated guests.
• Support current law and policy to provide a work environment free from illegal and discriminatory behavior.
• Promote and ensure the safety and security of all guests and employees.
• Complete job duties with minimal supervision, maintain acceptable attendance, and use appropriate judgment and decision-making skills.
Requirements:
• Must hold a valid gaming license in accordance with the Nebraska Racing and Gaming Commission regulations.
• Must complete all company-required training within designated time frames.
• Must obtain direct deposit within one week of start date.
Schedule:
Varies Salary:
DOE
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