Product Marketing Manager

4 weeks ago


Grand Island, New York, United States Thermo Fisher Scientific Full time
Job Title: Product Marketing Manager

As a Product Marketing Manager at Thermo Fisher Scientific, you will be responsible for leading a team of product experts to drive our product portfolio to new heights. Your expertise and guidance will be instrumental in developing and driving comprehensive strategic plans, increasing market penetration, and fostering customer retention and acquisition.

Key Responsibilities:

  • Lead and manage a team of product marketing professionals, providing guidance, support, and mentorship to ensure their professional growth and development.
  • Stay up-to-date with industry trends, emerging technologies, and competitive landscape to identify new market opportunities and stay ahead of the curve in product marketing strategies.
  • Conduct market research and analysis to identify customer needs, market trends, and competitive landscape, and translate these insights into actionable marketing plans.
  • Oversee the creation of compelling product messaging and positioning that effectively communicates the value proposition of our products to target audiences.
  • Work closely with the sales team to provide them with the necessary tools, training, and collateral to effectively sell our products, including sales presentations, product guides, and competitive analysis materials.
  • Drive the development and execution of go-to-market plans for new product launches, ensuring seamless coordination across various teams to achieve successful product launches.
  • Monitor and analyze key performance metrics to assess the effectiveness of marketing campaigns and initiatives, make data-driven recommendations for optimization and improvement.

Requirements:

  • 5+ years of dynamic marketing experience in diagnostics, medical devices, or related fields, with 2+ years leading teams as a people manager is required.
  • Proven track record in leading successful healthcare-focused marketing initiatives.
  • Deep understanding of healthcare landscape, trends, and challenges.
  • Familiarity with healthcare technologies and digital marketing platforms.
  • Experience in clinician engagement preferred.

What We Offer:

  • A competitive compensation and benefits package.
  • Continuous learning and growth opportunities.
  • A comprehensive Total Rewards package that our U.S. colleagues and their families can count on.

Why Join Us:

At Thermo Fisher Scientific, we are committed to enabling our customers to make the world healthier, cleaner, and safer. We are a global leader in specialty diagnostics, and we are looking for talented individuals to join our team. If you are passionate about marketing and healthcare, and you want to make a meaningful impact, we encourage you to apply for this exciting opportunity.



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