Director, Sales

SUMMARY

Under the direction of the venue's Executive Director, the Director of Sales & Marketing is responsible for direction and management of all aspects of marketing and sales for the venue. This includes designing and ordering of all promotional and print material, media buying, public relations, event sponsorships and development, signage sales, suite sales, sponsorship packages and other general marketing functions and provides outstanding customer service to suite holders.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties and responsibilities may be assigned.

1. Creates and maintains marketing budget per fiscal year. Establishes yearly marketing goals and objectives.

2. Develop marketing plans for venue and events within the venue.

3. Promotes and sells venue advertising, signage, sponsorship packages, suites and specialty seating.

4. Attend and contribute at weekly senior staff meetings.

5. Gathers, records and compares event attendance monthly, quarterly and year-to-date.

6. Summarizes monthly attendance, events and economic impact for Commission.

7. Forecasts event attendance and economic impact to develop the annual budget.

8. Directs public relations and advertising for events.

9. Supervise all marketing collateral material.

10. Manage website development.

11. Oversees artwork and design for signage.

12. Plan and monitor special events and gifts regarding suite and seat holders.

13. Assists in the development and coordination of premium food and beverage functions with the food and beverage department as it pertains to the suite level.

14. Serves as a liaison with other event staff affecting the suite level, including security, maintenance, event services, food and beverage, and guest services.

15. Attend training seminars and conferences.

SUPERVISORY RESPONSIBILITIES

Directly supervises both full and part-time employees in the Marketing Department. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

1. A demonstrated ability to follow directions and complete assigned tasks with a minimum amount of instruction and supervision is essential.

2. Ability to organize workflow and meet established deadlines.

3. Work hours and schedule are generally Monday - Friday 9:00am to 5:30pm but will vary according to event schedules and the needs of the department, and may include holidays, evenings and weekends. Attendance at large events in order to guarantee efficient and quality operations will be required.

4. This position requires skill in meeting and/or exceeding the expectations, being articulate with well-developed communication skills and personal poise.

5. Requires excellent teamwork skills, working cooperatively with others in the accomplishment of joint tasks and common objectives.

6. Contributes to a positive work environment, fosters collaboration and provides a tangible contribution.

EDUCATION and/or EXPERIENCE

1. Four-year degree in marketing/communications or related field.

2. A minimum of three to five years' previous experience. Knowledge of public and media relations, media buying, promotional and sales development and advertising.

3. Demonstrated knowledge of event center practices including ability to follow instructions.

4. Knowledge of Excel and word processing programs.

CERTIFICATES, LICENSES, REGISTRATIONS

1. Must possess current, valid driver's license and a current working cellphone with a number that can be accessed by building management personnel for business contact purposes.

LANGUAGE SKILLS

1. Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.

2. Ability to write reports, business correspondence, and procedure manuals.

3. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

4. Ability to speak and understand English.

MATHEMATICAL SKILLS

1. Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.

2. Ability to add, subtract, multiple and divide in all units of measure, using whole numbers, common fractions and decimals.

COGNITIVE SKILLS/REASONING ABILITY

1. Ability to recognize casual relationships, disseminate between behavior mechanisms, and identify elements that are relevant to the validation of a judgment.

2. Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.

3. Ability to remember previously learned material such as specifics, criteria, techniques, principles and procedures, grasp and interpret the meaning of the material and use learned material in new and concrete situations.

4. Ability to break down material into its component parts so that its organizational structure can be understood.

5. Ability to judge the value of material for a given purpose on the basis of consistency, logical accuracy, and comparison to standards.

6. Ability to put parts together to form a new whole or proposed set of operations.

7. Ability to relate ideas and formulate hypotheses.

8. Ability to appraise judgments involved in the selection of a course of action.

9. Ability to identify choices and potential outcomes, determine importance of outcomes, combine information to prioritize options and make decision based on best and most important choice.

10. Ability to solve complex problems with sensitivity and diplomacy, while displaying decisive executive leadership.

11. Ability to maintain a calm, composed presence in an often fast-paced environment where multiple tasks, events and stimulus may occur simultaneously.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

1. Ability to perform the following physical activities: stooping, kneeling, crouching, reaching, standing, walking, pushing, pulling, lifting, grasping, feeling, talking, hearing, and repetitive motions.

2. Ability to manipulate necessary office equipment, computer software and peripherals.

3. Must be able to work flexible hours including evenings, weekends and holidays.

4. Must be willing to do considerable travel, including overnight.

5. Work is classified as light with the requirements of exerting up to 20 lbs. of force occasionally, and/or up to 10 lbs. of force frequently and/or a negligible amount of force constantly to move objects. If the use of arm and/or leg controls requires exertion of forces greater than that for sedentary work and the worker sits most of the time, the job is rated for light work.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

1. Perform duties in a well-ventilated, well-lighted and temperature-controlled office environment.

2. Noise level is minimal.

CONCLUSION

The above statements are intended to describe the general nature and level of work being performed by the person assigned to this position. This is not an all-inclusive list of responsibilities, duties, and skills required of personnel so classified.

VenuWorks is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

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