Strategic Marketing Lead

2 weeks ago

Louisville, Kentucky, United States LEAP Full time
Position Overview

LEAP is seeking a full-time Strategic Marketing Lead to enhance our agency's capabilities.

  • Are you a proactive visionary with a strong interest in holistic marketing strategies?
  • Do you excel at crafting aligned marketing initiatives and implementing them successfully?
  • Are you eager to collaborate with a dedicated and supportive team?

Why Become Part of Our Team?


At LEAP, we pride ourselves on fostering a culture that is innovative, inclusive, and connected. Our team members often describe our environment as welcoming, collaborative, adaptable, and pet-friendly.


We empower our staff to make meaningful contributions to client projects while broadening their expertise and knowledge. We value our team’s efforts and offer a range of supportive benefits, including:

  • Flexible work arrangements
  • Unlimited paid time off and designated summer breaks
  • Paid parental leave
  • Remote work opportunities
  • Access to coaching and mental health resources
  • Retirement plan with employer matching
  • Comprehensive health benefits
  • Opportunities for professional development

Who is the Strategic Marketing Lead?


You are passionate about marketing. Your expertise lies in transforming a client's vision, overarching strategy, and critical insights into a comprehensive and effective marketing plan that utilizes these strategic elements.

  • If developing integrated marketing strategies is not your forte, this position may not be suitable for you.
  • If you do not find joy in creating detailed, insight-driven marketing plans, this role may not be a fit.
  • If you do not feel a sense of accomplishment when finalizing a well-coordinated marketing strategy, this position may not be for you.

You will also participate in high-level client presentations and new business proposals, showcasing your exceptional marketing strategies and ensuring client alignment and approval.

Your background includes a proven history of successful campaigns that deliver measurable results, along with extensive experience that informs your perspective. You are equally adept at developing activation plans and implementing reactivation strategies.

With a strong combination of analytical, creative, marketing, and leadership skills, you have the confidence to build, present, defend, execute, and refine comprehensive marketing strategies.

You stay informed about industry trends, actively seek innovative solutions, and are driven by a desire to create additional value. You care about your colleagues, support their success, and look for ways to uplift the team.

If this resonates with you, continue reading.


Key Responsibilities:


Strategic Plan Development

  • Design, present, and implement integrated marketing strategies that align with client goals and foster business growth.
  • Coordinate across various marketing channels (digital, traditional, social media, events, etc.) to create cohesive and impactful campaigns.
  • Leverage consumer insights and analytics to guide tactical decisions and enhance marketing efforts.

Campaign Oversight

  • Manage the planning, development, and execution of integrated marketing campaigns from inception to completion.
  • Ensure all campaigns are delivered on schedule, within budget, and meet or exceed client expectations.
  • Oversee the integration of various marketing disciplines, including advertising, public relations, digital, and events.
  • Monitor and analyze campaign performance using various analytics tools.
  • Generate reports and insights to evaluate campaign effectiveness.
  • Adjust strategies based on performance data to optimize outcomes.

SEO Strategy Management

  • Lead the development and execution of SEO strategies to enhance organic search performance.
  • Utilize analytical tools to track and report on SEO performance, ensuring ongoing improvement.
  • Incorporate SEO best practices into content development and website management.

Team Leadership and Innovation

  • Guide and mentor a team of marketing professionals, promoting a culture of collaboration and continuous improvement.
  • Provide support and direction to team members, ensuring professional growth and high performance.
  • Encourage a culture of innovation by fostering the exploration of new ideas and methodologies.

Loyalty Program Development (experience preferred but not required)

  • Design and implement effective customer loyalty initiatives to enhance retention and engagement.
  • Analyze customer data to identify trends that inform loyalty marketing strategies.
  • Monitor and assess loyalty program performance, making necessary adjustments to improve results.
  • Collaborate with cross-functional teams to ensure loyalty programs are integrated into broader marketing initiatives.

Qualifications:

  • 6+ years of integrated marketing experience in an agency setting, with a proven track record of developing and executing successful marketing strategies.
  • Experience in a managerial or team lead role within an integrated marketing department.
  • Comfortable in a 'manager-doer' capacity, balancing strategic planning with hands-on execution.
  • High level of technical proficiency with marketing automation tools, CRM systems, and analytics platforms.
  • Strong understanding of client reactivation and engagement strategies.
  • Proficient in data analysis and performance measurement, with the ability to interpret data to inform decisions.
  • Excellent communication and interpersonal skills, capable of inspiring and leading cross-functional teams.
  • Creative problem-solving abilities and an innovative mindset.
  • Detail-oriented, with a commitment to delivering high-quality work.

Note: If you believe you possess the qualities to excel as a Strategic Marketing Lead but do not meet every qualification, we encourage you to apply. We strive to eliminate unnecessary requirements from our job postings, and we are always eager to connect and explore potential fits.


Commitment to Diversity and Inclusion


We recognize that our team members are our greatest assets in helping our clients achieve their marketing goals. Diverse backgrounds, opinions, and perspectives enrich our team and enable us to create innovative and strategic solutions.


We are dedicated to transforming our agency and industry into more diverse, equitable, and inclusive spaces, and we welcome the addition of your unique voice and perspective.

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