Business Analyst, Omni-Channel Analytics Specialist

3 days ago

Houston, Texas, United States wm Full time
Job Summary

We are seeking a highly skilled Business Analyst II to join our team as an Omni-Channel Analytics Specialist. This role will play a pivotal part in driving data-driven decision-making processes within our organization.

Key Responsibilities
  • Collaborate with business stakeholders to understand their objectives and translate them into analytical requirements.
  • Provide strategic recommendations based on data analysis to drive improvements in website performance, customer engagement, and conversion rates.
  • Stay abreast of industry trends and best practices in digital analytics to continuously enhance analytical capabilities.
  • Work closely with marketing, product, and IT teams to define tracking requirements, implement tagging strategies, and ensure data accuracy and consistency.
  • Partner with data engineers and developers to automate data collection processes and streamline reporting workflows.
  • Identify trends, patterns, and anomalies in data to inform business strategy and decision-making.
  • Develop reports, dashboards, and visualizations to effectively communicate key findings to stakeholders.
  • Proactively identify opportunities to enhance data quality, reporting accuracy, and analytical capabilities.
  • Act as a subject matter expert on Adobe Analytics, providing guidance and support to colleagues across the organization.
  • Utilize Adobe Analytics to extract, manipulate, and analyze large datasets to uncover actionable insights.
  • Participate in the evaluation and implementation of new tools, technologies, and methodologies to optimize the analytics ecosystem.
  • Contribute to the development of best practices, standards, and documentation related to Adobe Analytics usage and governance.
  • Partner with Experimentation & Personalization teams to enable, evaluate, and analyze results associated with test cases.
Requirements
  • Bachelor's Degree in Computer Science, MIS, Business Administration, or similar area of study.
  • Three years of prior work experience as an IT Business Analyst.
  • Intermediate knowledge or skills in Adobe Analytics, Adobe Launch, Snowflake, Jira, Agile methodologies, general business operations, and understanding of complex website architectures.
Work Environment

This role is based in an office setting and/or landfill/outdoor environment. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

Benefits

At Waste Management, each eligible employee receives a competitive total compensation package including Medical, Dental, Vision, Life Insurance, and Short Term Disability. As well as a Stock Purchase Plan, Company match on 401K, and more. Our employees also receive Paid Vacation, Holidays, and Personal Days.

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