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Business Analyst, Omni-Channel Analytics Specialist

2 months ago

Houston, Texas, United States wm Full time
Job Summary

We are seeking a highly skilled Business Analyst II to join our team at WM, a leading provider of comprehensive waste and environmental services in North America. As an EEO/Affirmative Action Employer, we are committed to a foundation of operating excellence, professionalism, and financial strength.

Key Responsibilities
  • Collaborate with business stakeholders to understand their objectives and translate them into analytical requirements.
  • Provide strategic recommendations based on data analysis to drive improvements in website performance, customer engagement, and conversion rates.
  • Stay abreast of industry trends and best practices in digital analytics to continuously enhance analytical capabilities.
  • Work closely with marketing, product, and IT teams to define tracking requirements, implement tagging strategies, and ensure data accuracy and consistency.
  • Partner with data engineers and developers to automate data collection processes and streamline reporting workflows.
  • Identify trends, patterns, and anomalies in data to inform business strategy and decision-making.
  • Develop reports, dashboards, and visualizations to effectively communicate key findings to stakeholders.
  • Proactively identify opportunities to enhance data quality, reporting accuracy, and analytical capabilities.
  • Act as a subject matter expert on Adobe Analytics, providing guidance and support to colleagues across the organization.
  • Utilize Adobe Analytics to extract, manipulate, and analyze large datasets to uncover actionable insights.
  • Participate in the evaluation and implementation of new tools, technologies, and methodologies to optimize the analytics ecosystem.
  • Contribute to the development of best practices, standards, and documentation related to Adobe Analytics usage and governance.
  • Partner with Experimentation & Personalization teams to enable, evaluate, and analyze results associated with test cases.
Qualifications
  • Bachelor's Degree in Computer Science, MIS, Business Administration, or similar area of study, or in lieu of degree, High School Diploma or GED and four years of relevant work experience.
  • Three years of prior work experience as an IT Business Analyst, in addition to education requirement.
  • Preferred experience: Five years of prior experience in eCommerce, Digital, or Analytics experience.
Work Environment

This role is based in an office setting and/or landfill/outdoor environment. WM is an Equal Opportunity Employer and offers a competitive total compensation package, including Medical, Dental, Vision, Life Insurance, and Short Term Disability, as well as a Stock Purchase Plan, Company match on 401K, and more. Our employees also receive Paid Vacation, Holidays, and Personal Days.