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Digital Analytics Specialist

2 months ago


Houston, Texas, United States Riverway Business Services Full time

About the Role

Riverway Business Services is seeking a skilled Digital Analytics Specialist to join our team. As a key member of our analytics team, you will be responsible for delivering insights and supporting site optimization efforts using Adobe CJA, Analytics, Test & Target, and Adobe Launch.

Key Responsibilities

• Proactively analyze brands for areas of opportunities and actionable recommendations

• Work with internal stakeholders to establish KPIs and related metrics for new products, site enhancements, and site redesigns

• Provide strategic recommendations and support to business, marketing, IT, and UX initiatives that involve testing

Requirements

• Minimum 4+ years in digital analytics with ideally 3-5+ years of combined experience in digital analytics, consulting, web/mobile app analytics, metrics, and optimization based on analytics

• Bachelor's degree required – emphasis on business analysis, data, project management, marketing, communications, or information systems

Preferred Qualifications

• Master's Degree in business administration, analytics, or marketing

• Experience with CJA, AEP, and/or Google Analytics is a huge plus but not a substitute for the required Adobe Analytics experience